This week I had the privilege to join my good friend Jon Loomer on his Advanced Facebook Marketing “Pubcast.” Jon is one of the most well-known experts out there on Facebook advertising and has tons of useful information on his site. Jon Kindly said,
Andrew Foxwell is one of those guys I love chatting with about Facebook because he not only gets it, but I’ll always learn something new from him.
Taken from Jon’s website, here’s what we discussed.
Sidebar vs. News Feed vs. Mobile
I wrote about my surprising findings earlier this week, but I wanted to get Andrew’s take on it as well to see if it was consistent with what he’s seen.
This led to a deeper discussion about mobile, why it costs what it does, costs per acquisition and the future of Facebook advertising.
I’ve been tinkering with FBX on and off for the past several months. For those uninitiated, this is Facebook retargeting. It allows you to reach users who have previously visited your website with an ad on Facebook. Very powerful!
You need to use an approved third party to run these ads (I use Perfect Audience in most cases), and it’s become a very popular option for advanced Facebook marketers. This allows you to reach yet another highly relevant audience beyond your Facebook Fans and email subscribers.
Andrew provides some nice insights here regarding how brands can use it.
Budgets and Frequencies
Should you never use lifetime budgets? We have controversy! Andrew and I discuss our differing perspectives.
Also, we drool over the possibility of controlling frequency in our advertising. Until then, Andrew drops some great tips on what your limits should be on frequency.
Boost Post Update
Neither of us recommend boosting posts, but the recent changes at least make it a better option for smaller brands. We break down what happened for you.