Understanding the overlap and gaps in attribution windows helps marketers avoid reporting errors and make informed campaign decisions.

Frederik Boysen scaled his e-commerce brand straight into bankruptcy chasing ROAS, here's what he learned and how profit-first thinking changes everything.

New York’s first of its kind AI advertising law requires brands to disclose AI-generated people in ads, making creative audits and compliance essential.

Foxwell’s take on AI is all about using it in a down-to-earth, people-focused way, making sure things stay transparent, creative, and thoughtful in marketing.

As audiences grow more skeptical of traditional UGC, brand team content is emerging as a more authentic way to build trust, connection, and stronger marketing performance.

Harry Delmege's Lisbon talk reveals why the ads that feel the least like ads (long, story-driven, and Reddit-researched) are quietly crushing everything else.

Grant Hushek's Lisbon talk flips the script on AI. It's not about better prompts, it's about building systems around your own expertise.

Meta just redrew the rules of performance advertising. Here's everything that matters from the 2026 Summit in San Jose.

Strong systems help agencies scale with clarity, accountability, and consistency while giving teams the flexibility to stay creative and innovative.

AI is changing how agencies operate, but the real advantage in 2026 comes from combining automation with human strategy, creativity, and clear client communication.

Meta's new attribution model separates clicks from engagement, which might lead to a drop in reported conversions, but by considering both, advertisers can gain a clearer insight into how their ads are really performing.

Attribution helps us see who deserves credit for our successes, but incrementality testing reveals the true impact of our marketing efforts, allowing us to reduce wasted spending and make smarter, more informed decisions for growth.

Most Meta ad accounts don’t have a scaling problem, they have a signal problem, where weak data, over-segmentation, and poor creative limit growth potential.

The best media buying insights in 2026 come from private Slack communities where real practitioners share real-time advice, early signals, and solutions.

Meta’s new Customer Lifecycle Strategy gives advertisers control over targeting new vs. existing customers, improving acquisition efficiency and reducing wasted ad spend.