How to improve your Meta ads in 2024
If we could master this topic, we’d all be RICH.
This question was asked recently in the Foxwell Founders Membership … and the membership came out in full force to answer this question. The answers are just too good to not share with the universe (or Metaverse, as we should call it). Interested in the Foxwell Founders Membership? It’s for Meta, Google/PPC, TikTok, and LinkedIn advertisers, creators, brand owners, agencies, freelancers, and more.
As we venture into 2024, the digital advertising landscape continues to evolve, especially on platforms like Meta. For advertising experts, staying ahead of the curve is not just about keeping up with trends; it's about innovating and refining strategies. In this blog post, we'll delve into advanced tactics to enhance your Meta ads, ensuring they resonate more effectively with your target audience.
1. Harnessing Customer Insights: Read and React
Your customers are talking, and their feedback is gold. Dive deep into reviews and comments on your ads, organic posts, and product page reviews. Identify recurring themes and use these insights to refine your ad creative, response strategies, and even landing page copy. This practice helps in creating more personalized and relevant content.
2. Utilize Post-Purchase Surveys
Understanding your customer's journey doesn't end at their purchase. Utilize post-purchase surveys, (we love using KNO Commerce, but there are other great ones like Enquire, TripleWhale, and others), to gather valuable insights. Implementing a post-purchase survey provides an excellent opportunity to understand customer satisfaction and areas for improvement. You can even use findings to drive strategy for ad targeting, new creative angles, understanding the customer life cycle, first-time and return customer purchase attribution, and more.
3. Comprehensive Brand Evaluation
Reassess Your Brand's Market Positioning: Take a step back to evaluate your brand’s overall marketing strategy, product-market fit, product development, margins, and customer profiles. Understanding these elements in depth can inform more strategic and effective advertising decisions.
4. Deciphering Brand Economics
Identify Key Business Expense Relationships: A deeper understanding of your brand economics can reveal a lot. For instance, a higher order volume typically reduces operating expenses per order, allowing for a higher acceptable Cost Per Acquisition (CPA). Recognizing these relationships can help in allocating ad spend more effectively.
5. Explore New Marketing Channels
Embrace Platforms like TikTok: Don't limit your brand to only the traditional channels you’ve been using. Platforms like TikTok and TikTok Shops are burgeoning arenas for innovative advertising. They offer a fresh audience and unique engagement opportunities. Later in 2024 there might be more channels you should test – so don’t be afraid to think outside the box when it comes to where you’re placing your marketing budget.
6. Mastering Creative Content
Invest in Diverse and Regular Creative Outputs: The key to captivating your audience is through dynamic and varied content. Test different angles, hooks, and ad types, including whitelisted content, new audience targeting, and collaborations with new creators. Regularly refreshing your creative approach keeps your brand relevant and engaging.
7. Landing Page Optimization
Develop and Improve Landing Pages: Your landing page is where the conversion happens, so give it the attention it deserves. Focus on developing specific landing pages for your hero products and categories. Think of these pages as an extension of your ad creatives, ensuring they communicate effectively with your target audience.
In 2024, the landscape of Meta advertising demands more than just following trends. It requires a proactive approach, an understanding of your audience, and a willingness to continually innovate and adapt. By implementing these strategies, you position your brand not just to compete but to lead in the dynamic world of digital advertising.
Remember, the key to success in Meta advertising lies in understanding the nuances of your brand and your audience, and constantly refining your strategies based on these insights. Happy advertising, and we hope to see you in the Founders Membership to have more discussions like this daily.
LOVE content like this? Join us in the Foxwell Founders Membership where this conversation was had initially.
A huge shout out and THANK YOU for input to this blog post from Foxwell Founders Members Rok Hladnik, Brad Ploch, Phil Kiel, Tomasz Pasko, Barry Hott, Spencer Toft, and Bill Vieux.