Foxwell Digital Download: FB Ad optimization and iOS14
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📱 iOS14 and Facebook Ad Optimization Guide
📱 7 Day Click Ads Manager Reporting Customizing Tips
📱 Our Guide to Sandbox Testing
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A Guide to Facebook Advertising Optimization with iOS14
Over the last few weeks, we’ve had multiple asks from colleagues regarding how we are optimizing your ads with the iOS14 data loss. If you’ve found yourself with less data, data showing up in a weird way or not at all, or it just looking at bit off, you are not alone.
This article aims to help us all understand options for optimization and what others are doing.
In this post we go through:
Considerations for optimization
Current process for optimization
Delayed attribution dashboards
What other advertisers are doing
How are you optimizing?
Back to iOS14 and FB Ads Manager reporting
Reporting has been a mess since Facebook rolled out its attribution changes. We had a conversation with a client this week about it, and thought our Slack conversation might answer some questions you have already, or may have in the near future!
Check it out on a blog we've accurately titled, "Why is my Facebook Ads Manager Dashboard not showing ROAS?"
Speaking of Optimization ...
Optimization is always a huge question mark for many advertisers because in order to optimize, you need data, and if it isn't iOS14 messing with our data, it's the need for testing ad campaigns, ad sets/audience, ad creatives, and so much more in order to provide us with the information we need to know what to optimize.
One testing type is called, "Sandbox Testing," and we discuss it in our brand-new course, Tried & True Testing, which we've given you a sneak peek of just because we love our dedicated email subscribers (especially if you're still reading this). Click below to hear me explain it on YouTube👇
If you think Sandbox Testing is cool ... you're right, it is. But you can also learn about tons of other testing methods in the full course. (Use code: FB50 for $50 off!)
Social Outlier is expanding their team
HIRING ALERT: Social Outlier is hiring...
The pitch: Join the next frontier of programmatic advertising and help us build the future of AI, all in a much more relaxed location... Our system of fueling clean data is producing the fuel of the internet.
Is this interesting to you? Know someone who would be a perfect fit? Learn more about Social Outlier's open positions by emailing discover@socialoutlier.com.
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We're curious...
What other questions do you have surrounding iO14 that we could answer or even write a blog about? Need any coaching? Have a brand that could really use an audit to get it back on track? Shoot us an email by responding to this newsletter, or tweet me and let's talk! 🦊
