Cody Plofker's AI workflow at Jones Road Beauty is impressive, but his main message is that human judgment remains irreplaceable by AI.

Harry Delmege provides an insightful comparison between a $100-a-day ad and a $10,000 ad, focusing on quality rather than just volume or AI variations.

Q3 isn't the quiet season, it's the dress rehearsal, and what Meta advertisers do right now will determine how ready they are when BFCM hits.

Matthew Gattozzi shares an important reminder for creative strategists: while AI can help polish your ideas, it can’t generate them that inspiration still comes from you.

If your team is reinventing the wheel every time it opens an AI tool, skill files and markdown workflows are the system you've been missing.

Creative testing is the hottest topic in Meta ads right now, here's the framework top media buyers are using to stop burning budget and start compounding wins.

Discover how AI-powered workflows can help marketers generate, score, and test dozens of high-quality ad variations before design work even begins.

Oliver Blackshaw's message at Foxwell Lisbon was clear: great ads aren't the goal, they're just what happens when you get the system right.

Danni Osborne has spent two decades marketing luxury fashion, and her message is clear: if you're running luxury like mass-market, you're leaving equity on the table.

Understanding the overlap and gaps in attribution windows helps marketers avoid reporting errors and make informed campaign decisions.

Frederik Boysen scaled his e-commerce brand straight into bankruptcy chasing ROAS, here's what he learned and how profit-first thinking changes everything.

New York’s first of its kind AI advertising law requires brands to disclose AI-generated people in ads, making creative audits and compliance essential.

Foxwell’s take on AI is all about using it in a down-to-earth, people-focused way, making sure things stay transparent, creative, and thoughtful in marketing.

As audiences grow more skeptical of traditional UGC, brand team content is emerging as a more authentic way to build trust, connection, and stronger marketing performance.

Harry Delmege's Lisbon talk reveals why the ads that feel the least like ads (long, story-driven, and Reddit-researched) are quietly crushing everything else.