TikTok's future in the U.S. hangs in the balance after a federal court upheld the government’s concerns over national security risks. The ruling could push TikTok to separate from ByteDance or leave the U.S. entirely. For marketers, it’s time to stay informed, adapt, and consider diversifying strategies as TikTok faces significant changes.

TikTok might still be the hottest platform for ads, but its future is more uncertain than ever. Recent court rulings and government scrutiny raise big questions about security and reliability. The smart move? Use TikTok wisely while it’s here, but diversify your strategy across Reels, Shorts, and owned platforms. Ready to adapt and future-proof your marketing? Let’s strategize.

Learn key insights and strategies from the 2024 BFCM season, including simple creative wins, evolving consumer behavior, effective Meta ad tactics, and the resurgence of ASCs. Optimize your holiday campaigns with these proven tips!

Thinking about adding AppLovin to your marketing mix? This mobile ad powerhouse is making waves in the DTC space with its precision targeting, real-time insights, and tools like Adjust and MAX. While it’s not without its challenges, AppLovin offers direct-response advertisers a new way to drive growth—if you know how to optimize for its strengths. Let’s break it down.

If your growth strategy feels like a sprint, it’s time to pace yourself. Enter Profit Steering — the shift toward growth that prioritizes profitability. This isn’t about sales volume; it’s about margin-smart wins. From targeting high-value customers to sharing margin data with platforms like Meta, here’s how to optimize for sustainable success without losing sight of your bottom line.

Meta’s new ad restrictions for sensitive categories are a game-changer for brands in health, finance, and politics. Starting in 2025, advertisers may face limits on data sharing and conversion events. If your campaigns rely on these events, it’s time to rethink strategies. From appeals to upper-funnel tactics, we’ve got the insights to help you navigate these changes.

Meta’s Amplified Budget Strategy (ABS) is shaking up how we think about ad delivery. By focusing on bid constraints and removing pacing limits, ABS promises a new way to capture high-value opportunities. But is it right for you? Dive into our take on the pros, cons, and tips for testing ABS without blowing your budget.

Creative diversity in Meta advertising is essential for eCommerce brands aiming to boost engagement, profitability, and ROAS. By incorporating various ad formats—images, videos, carousels, and more—alongside diverse content topics like customer testimonials, product demos, and lifestyle imagery, brands capture a wider audience and keep content fresh. Different formats resonate with different users and stages of the buying journey, from awareness to purchase intent. Creative variety prevents ad fatigue, drives conversions, and enhances brand loyalty. Implementing creative diversity in Meta ads is a powerful strategy for brands to stay competitive and meet their customers where they are.

BFCM is nearly here, and now’s the time to fine-tune your ad strategies for maximum impact. This season, it’s all about simplicity and smart targeting. From using static images for quick conversions to optimizing shipping offers, these Foxwell-approved tips will keep your ads relevant and efficient. Our guide will help you prioritize what works, so you’re set to make the most of BFCM without the guesswork.

Rising CPMs can feel like a budget-buster, but there are actionable steps you can take to drive costs back down. From testing broad targeting to seasonal tweaks in your messaging, our guide offers ten powerful, practical ways to tackle high CPMs. These strategies aren’t just quick fixes; they’re informed by real experiences from Foxwell Digital members, bringing you what works best.

Getting more from your Meta ads doesn’t have to be a guessing game. From refining audience segments to seasonal tweaks in your messaging, we’ve compiled key strategies to drive performance. Drawn from real ad account reviews, these actionable tips—like cost cap experiments and ASC campaigns—will help you maximize your budget and results.

This blog lays out pros and cons for hiring a contractor as a media buyer versus an in-house, full-time employee as a digital media ad buyer for platforms such as Meta, TikTok, etc. While either can be a fit for the right brand at the right time in their growth, this blog explains things to think about and ask yourself to make sure you make the best decision for your brand.

It’s not always possible to apply suggestions for large spending Meta ad accounts to small spending Meta accounts, especially during Q4 and Black Friday/Cyber Monday. In this blog are the biggest 7 tactics that differ small accounts from large accounts and if followed will set your small spending account up for success this BFCM.