This blog explains the difference in Meta’s Sensitive Ad Category (rolled out in early 2025 and affects data being passed back to Meta), and Special Ad Category (affects audience targeting and aims to prevent discrimination).

This blog goes deep into a list of 17+ questions to ask when performing a creative analysis audit of ad creative on Meta or TikTok ads, including 10+ creative reports to pull, action items, next steps, iteration ideas, and more. If you’re a creative strategist or have any insight into making or analyzing creative in your ad account, this blog is a must-read.

This blog provides insights into budgeting for creative testing, understanding creative hit rates, and aligning creative strategies with advertising objectives in order to know how much total creative is needed by spend for Meta ad campaigns.

Manual and ASC named campaigns will go away and it'll just be one Advantage+ Sales Campaign (renamed from an Advantage+ Shopping Campaign”). Meta says to expect this rolled out to all accounts by Q2 of 2025. The rumors of this announcement were much more concerning for performance and the actual changes are a bit underwhelming. Not much action is needed for rollout.

Everything you need to know about TikTok’s impending and potential ban in the US with a decision coming January 19, 2025.

In today’s competitive e-commerce landscape, legal compliance isn’t just a checkbox; it’s a foundation for sustainable growth. Legal risks, from pricing transparency to influencer marketing, can affect customer trust and lead to penalties. Explore how to tackle these challenges head-on and build a compliant, trustworthy brand.

Answers from Meta reps about the Special Ad Category changes coming to Meta in early 2025.

Meta planned to add AI-generated users to its platforms in 2025. However, in the backlash that occurred afterwards, they went back on that announcement and…. simply changed their mind. As of January 2025, this will NOT be happening, but is important enough to the advertising industry to mention it and know what this means going forward, including planning for something like this to happen again in the future.

TikTok's future in the U.S. hangs in the balance after a federal court upheld the government’s concerns over national security risks. The ruling could push TikTok to separate from ByteDance or leave the U.S. entirely. For marketers, it’s time to stay informed, adapt, and consider diversifying strategies as TikTok faces significant changes.

TikTok might still be the hottest platform for ads, but its future is more uncertain than ever. Recent court rulings and government scrutiny raise big questions about security and reliability. The smart move? Use TikTok wisely while it’s here, but diversify your strategy across Reels, Shorts, and owned platforms. Ready to adapt and future-proof your marketing? Let’s strategize.

Learn key insights and strategies from the 2024 BFCM season, including simple creative wins, evolving consumer behavior, effective Meta ad tactics, and the resurgence of ASCs. Optimize your holiday campaigns with these proven tips!

Thinking about adding AppLovin to your marketing mix? This mobile ad powerhouse is making waves in the DTC space with its precision targeting, real-time insights, and tools like Adjust and MAX. While it’s not without its challenges, AppLovin offers direct-response advertisers a new way to drive growth—if you know how to optimize for its strengths. Let’s break it down.

If your growth strategy feels like a sprint, it’s time to pace yourself. Enter Profit Steering — the shift toward growth that prioritizes profitability. This isn’t about sales volume; it’s about margin-smart wins. From targeting high-value customers to sharing margin data with platforms like Meta, here’s how to optimize for sustainable success without losing sight of your bottom line.

Meta’s new ad restrictions for sensitive categories are a game-changer for brands in health, finance, and politics. Starting in 2025, advertisers may face limits on data sharing and conversion events. If your campaigns rely on these events, it’s time to rethink strategies. From appeals to upper-funnel tactics, we’ve got the insights to help you navigate these changes.

Meta’s Amplified Budget Strategy (ABS) is shaking up how we think about ad delivery. By focusing on bid constraints and removing pacing limits, ABS promises a new way to capture high-value opportunities. But is it right for you? Dive into our take on the pros, cons, and tips for testing ABS without blowing your budget.