Foxwell Digital Download: Our 🎁 to you: December ideas, BFCM recap, and more
Sponsored by: Prove It Post-Purchase Survey
The Latest in Paid Social
BFCM hangover? Take a breather, a sip of coffee, and read about:
🤔 How to find out what your customers are really thinking
💸 What worked during BFCM
🎁 Our gift to you: More ideas
👀 A 🔥 account structure setup
🏆 Delayed attribution: the real MVP
❓ Questions (& answers) on determining budgets
Find out what your customers are really thinking
... with our friends at Prove It Post-Purchase Survey. We did an interview with Prove It's Jeremiah Prummer and got some super juicy info on how the app works, why customers love it, and how it can help DTC brands.
Watch the interview, read the transcript, or read the Spark Notes version, either way, it's worth your time.
OH, and use code, FOXWELL for 30 days free of either of their paid versions. 👍
Don't believe us? Read a few reviews below...
What worked (and didn't) during BFCM?
Crazy week, amiright?
Sure, we all likely saw some huge wins, some 'meh' ads, and some straight up bad stuff. But we wanted to pull together some of the highlights of what we saw working from around the industry last week.
Interests, by niche, by ad set, in one CBO. A sure fire recipe for scale.
Do you feel the Ray of Rampage on your face? You need to. This dude is one of our favorites and this idea is something you need to test in BOFU right meow. 😺
Need some new ideas post-BFCM?
Just because the 'BIGGEST SALES OF THE YEAR' are over doesn't mean we can't use what we just learned to maximize revenue through the rest of this month.
Do you need more than 20 ideas for $0 to optimize your campaigns? Try these. Just so many solid ideas that'll get your engines running.
Founder videos people think might take a lot of work....but have you tested it?
Try it to middle funnel.
Make it 4X5 aspect ratio.
Trust me.
To recap:
1. Interest targeting > lookalikes and Static images > Video
2. Make it easy for the customer (like auto-applying the discount code in the link)
3. Middle funnel audiences LOVE sales
4. Ugly ads - you may not want to, and your brand may hate it, but they're fast, to the point, and generally work.
5. Taking care of the retargeted customer, like with a founder video
A 🔥 account setup to keep in your pocket
Don't thank us, thank our friend Gil. He goes into a CBO heavy, "triple header" here, which is not unlike what we've taught a lot in our Foxwell Digital Courses – especially CBO and separating by funnel placement.
This thread and his ideas give you tons of fuel to test throughout the holiday and as he says, "the main advantage of doing it this way vs. highly consolidated...[is he can] make sure ALL warm/hot audiences get delivery and hit with the offer to max out the opportunity.
Plenty of data + enough simplification = 🤑
DAM: What the F is it?
Yes, this is still a G-rated newsletter. DAM = Delayed Attribution Multiplier.
Going through the holiday season without DAM is like Christmas without a tree. You must have a conversation with your clients about DAM and understand how those BFCM numbers will only improve and how you'll approach this in 2021.
A quick excerpt from yours truly:
“Ensuring you have an open conversation about DAM in Q4 is absolutely huge for you and your clients.
Facebook has the ability to track longer tail conversions and while you may not want to take credit for all those, it's important that you have a conversation with your team and your clients about why it matters, how you plan to credit delayed conversions, and what it can do for your bottom line."
Budgeting: When you became a marketer because numbers are hard
Food for thought…
Overall there are a few different ways to lean into budgeting your DPAs. Many times it's about testing and seeing what works best for your accounts and while not shown, we also really like Justin Marshall's thoughts on setting up automated rules to manage DPA budgets.
We're curious...
Anything else that's been on your mind (or haunting your dreams) lately in the advertising space? Shoot us an email, tweet, or comment below, and let's talk! 🦊
