11 Reasons Why Testing Nextdoor Ads is a Good Idea
If you’ve been following us on Twitter or reading our Foxwell Digital Download biweekly emails, you’re up-to-speed on the new Neighborhood Ad Center, Nextdoor’s self-serve ad platform that might just be the next best thing since, well, Facebook ads.
So, you might ask, why should I (me, my client, my agency) expand past all the digital marketing we’re already doing and add YET ANOTHER ads platform? Let us explain.
11 Reasons Why Testing Nextdoor Ads is a Good Idea
The Neighborhood Ad Center (NAC) is a new platform currently in beta
NAC has g̶o̶o̶d̶ great targeting not available on other advertising channels (homeownership, household income, reaching the household decision maker)
Easy setup (campaign can be setup in 15 minutes if you have everything ready, no minimum to start, solid reporting)
No need for high-dollar production budgets for creative (UGC for the win)
New platform = less competition = cheaper CPMs and CPAs
The NAC platform is similar enough to Facebook Ads Manager that the learning curve is slim-to-none
Geotargeting, geotargeting, geotargeting - want to reach a specific neighborhood that’s way too specific for other ad platforms? Nextdoor’s got you.
As privacy changes with iOS14 and whatever else comes next change the digital advertising landscape, diversifying your marketing efforts is going to be crucial
Larger advertisers can dynamically add in local messaging like city or neighborhood name into the copy without managing it all manually.
When members sign in to use Nextdoor, they are already looking for recommendations from neighbors, or already looking to purchase in the For Sale and Free section - they come to the app ready to discover new information.
You get $300 free in ad credit when you sign up just by mentioning Foxwell Digital
Ready to get started? When you’re ready, visit this site, sign up for an onboarding call and mention FOXWELL during onboarding for $300 in ad credits for any account you want to test on!
