What's missing from Facebook Ads Manager reporting post-iOS14
iOS 14.5 came, went, and already updated to iOS 14.6. If you don’t know what this means, you may have found the wrong blog. If you do know what it means, you know that digital advertising hasn’t been the same since Apple oh-so-kindly released its newest software update.
Since the release of iOS14.5 on April 26, 2021 and the auto-update that was pushed out on June 7, 2021, you’ve likely seen loads of attributed data disappear into thin air, and your Facebook Ads Manager is probably looking more sad than normal.
You’re not alone. Here’s what we’re missing in reporting since iOS14.5 was released:
Age, gender, region, and placement breakdown availability for web and app conversion data
All 28-day click and view attribution data. Per Facebook, 28-day click-through, 28-day view-through, and 7-day view-through attribution windows are no longer supported.
Same-day (and hour) reporting in FB Ads Manager
Actual conversion data and results – you may have noticed a small [2] in your Ads Manager Reporting since iOS14.5 was released. This means that for web conversion events, statistical modeling may be used to account for conversions from iOS 14 users.
And finally, all the opted-out users’ actions. However, you are able to still see the total number of highest-priority actions taken from opted-out users. Here’s how:
First, go to Events Manager within Facebook Business Manager
Next, under the “Overview” tab, if you view the Pixel/Conversions API tab, you’ll see all the opted-in user data from your pixel (and CAPI)
Then, click on Aggregated Event Measurement in the tab to the right. This information shows only the highest-prioritized event (set up on your domain when you went through domain verification and event setup) from all opted-out users. Keep in mind, this data is ALL opted-out users, regardless of how they were marketed to, as well as whether they did or did not see a Facebook/Instagram ad. This information can help us understand about how much (and what percentage) of our total sales and total customer base have currently opted out of tracking.
In the example screenshot, you can see that this client’s customer base is not currently avid adopters of the iOS14.5 update and/or many have not opted out as of yet.
You can also read the release from Facebook HQ on the effects of iOS14.5+ on ads HERE.
Questions about iOS14.5, how it’s affecting Facebook/Instagram ads, and everything else that’s going on in the digital ads landscape? Sign up for our email newsletters 👇
