Nextdoor Advertising Key Updates
A lot has changed with the Neighborhood Ad Center (Nextdoor’s self service ad platform) since the last time we posted about it and started running client ads through it. As it becomes more important to diversify paid marketing efforts, we wanted to quickly highlight some of the most impactful updates on the Neighborhood Ad Center. As always, if you're interested in advertising on Nextdoor, click here to join the waitlist. Use my name during your onboarding call and get $300 in ad credits (no minimum spend necessary).
View-based conversions - The Nextdoor pixel was new last time you likely heard us talk about it. Now it's more robust and also includes a 1-day view in its standard attribution window (7 day click, 1 day view). This allows it to align with the standard attribution window from other platforms you're used to advertising on. We believe it’s important to compare all channels with the same attribution window whenever possible to get a true read on what's working.
More robust audience reach metrics - Understanding the audience size you are going after will only make it easier to plan campaigns and find the right audience. While the core demographic audience on Nextdoor has always been a huge pro for me, audience size has always been somewhat of a worry for me (and my clients). This new tool helps ensure that advertisers are reaching an audience size that makes sense for their budget.
3. Custom audience upload coming in Q4 - Nextdoor is teasing the launch of custom audiences for inclusion and exclusion. They are set to launch this feature in late Q3/early Q4. This will allow advertisers to ensure that they are reaching a pure prospecting audience if they opt to exclude a custom audience of past purchasers. It will also allow advertisers to push promo or holiday messaging to top purchasers using an inclusion list. As we mentioned above, this brings Nextdoor ads to the same level as other ad platforms we're using every day.
Disclosure: This content has been produced in partnership with Nextdoor.
