Two Common Questions I Get From Clients Are: How Much Should I Spend On Advertising And What Is A Good Return On Ad Spend?

Due To Facebook’s Influence, Your Website Is Less And Less Often The First Place Potential Customers Learn About Your Brand.

Defining success on Instagram, both via organic content and paid ads, is definitely tricky. Everyone seems to have their own opinion or their own secret sauce.

There have been plenty of conversations recently related to the topic of ad creative and how it’s THE most critical differentiator for Facebook/Instagram account performance. I’ve talked about it on my podcast and dozens of listeners and industry colleagues contacted me saying that ad creative is the most important lever they pull, week in and week out.

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Now we’re mid-summer, and we’ve all had a few months to learn exactly how CBO works, test it out, and determine the best course of action moving forward.

It’s definitely that time of year. You’ve done so much brainstorming, preparing, and worrying about your Q4 campaigns and now you feel fried. You wake up every morning poised for disaster.

Dynamic product ads are critical to having a successful Facebook marketing holiday season. What’s different about DPAs in Q4, however, is like everything else in the Facebook ads world during this time: Dynamic ads are affected by competition.

Steve Chou: “Today I’m happy to have Andrew Foxwell on the show. Andrew is someone I met through Austin Brawner who I had back in episode 165. Both Andrew and Austin run Brand Growth Experts which is a company that runs live workshops to help grow your business.”