We recently recorded a Foxwell Founders Membership podcast and discussed a variety of topics, one being how can we, as marketers, be better at TikTok ads, whether we’re a seasoned TikTok ad buyer or a brand-new one. Nine takeaways from the podcast that were too good to not share with the world…

If you’ve been following our blog, you’ve seen our Ad Account Structure Guidelines for Small accounts ($25K USD/mo spend) and Ad Account Structure for Medium Accounts ($25K - $100K USD/mo spend). But what if you’re spending over $100K per month on Facebook ads? This is the blog for you.

We worked with some of the best ad buyers in our space to see what’s working for them, as well as brought ideas from our own accounts we manage to bring you some ideas you can implement today to get that ROAS back in the positives.

Consolidation. Consolidation. Consolidation. OK, yes—agreed that we all need consolidated ad account structures, but what does this actually mean? We got you.

We know that in 2022, consolidated account structures are what’s working and what’s suggested by experts across the board. However, just saying “consolidation,” doesn’t mean we can have one giant broad audience with no exclusions and still be profitable.

How are you approaching this next two weeks and trying to scale if the client no longer has a holiday offer?

We posted a video screenshare of a walkthrough of remarketing from one of our Foxwell Digital accounts recently in the Foxwell Founders Membership, and since it got such a positive response, we wanted to share some of the best parts of it with you.

These are tiny segments of the value we drive in the Foxwell Founders Membership. Enjoy this small “preview” on us!

Get the metrics you need (regardless of whether Facebook Ads Manager provides them to you) with custom metrics.

How should I break down my advertising budget? Here’s a question that ad buyers find themselves asking other ad buyers multiple times per year… even multiple times per week, and maybe even multiple times per day. You’re not alone.

To trust Facebook Ad Manager Analytics or Google UTM Analytics … that is the question. One of our Foxwell Founders Member posed the below question about discrepancies between Facebook reporting and Google reporting, and which one to trust and use for decisions to scale (or not to scale).