This blog lays out pros and cons for hiring a contractor as a media buyer versus an in-house, full-time employee as a digital media ad buyer for platforms such as Meta, TikTok, etc. While either can be a fit for the right brand at the right time in their growth, this blog explains things to think about and ask yourself to make sure you make the best decision for your brand.

It’s not always possible to apply suggestions for large spending Meta ad accounts to small spending Meta accounts, especially during Q4 and Black Friday/Cyber Monday. In this blog are the biggest 7 tactics that differ small accounts from large accounts and if followed will set your small spending account up for success this BFCM.