Choosing between a freelancer and an in-house Meta ads manager depends on your spend, goals, and resources. Here’s a clear breakdown of the pros, cons, and when each option is the smarter hire.

Small-spend Meta accounts require a different BFCM playbook. This guide breaks down how to scale smart, avoid wasteful testing, use proven creatives, and maximize ROAS on lean budgets.

The FTC’s updated 2024 guidelines tighten disclosure rules for UGC, influencers, and reviews. Here’s what DTC brands and agencies must do to stay compliant.

Whitelisting lets brands run ads through creator accounts to boost trust, improve performance, and scale further on Meta. Here's a step by step setup guide.

Hiring a creative strategist is high-impact work. These six lessons from Foxwell Digital reveal how to define the role, test skills early, and identify candidates who can deliver real results.

Meta ads freelancers face unique pricing challenges. This guide breaks down how to charge confidently, negotiate scope—not price—and build a steady pipeline without burnout.

Post-purchase surveys are one of the fastest, highest-ROI ways to uncover attribution gaps, improve the buying experience, inform product launches, and unlock new revenue streams. Here’s how top brands use them to drive growth.

Get ahead of Black Friday/Cyber Monday with 10 Meta ad strategies that help you scale budgets, optimize offers, refresh creative, and engage warm audiences for maximum Q4 revenue.

Hiring great creative strategists is only half the battle — managing them with clear processes, expectations, and structure is what drives consistent, high-quality creative output. Here’s how top agencies do it.

Discover the most effective Meta ad strategies for BFCM 2024—start early, nurture warm audiences, lean on simple creatives, and use proven winners to drive peak-season conversions.

Your BFCM edge comes from testing early and often. This guide shows how to validate offers, creatives, landing pages, targeting, and spend so you enter Q4 with confidence.

The new ASC requires redefining Existing and Engaged Customers and relying on audience breakdown to guide performance. Here’s how to adjust your setup and creative.

Google is eliminating third-party cookies, but it’s not the end of advertising as we know it. Learn what changes, what doesn’t, and why most Meta and Google buyers shouldn’t panic.

See the Meta and Google strategies outperforming in March 2024, plus what marketers are testing across bidding, creative, attribution, and international setups.

A deep dive into new Meta data showing why broad targeting and max exclusion testing restore reach, improve FTIR, and help brands pull more new buyers into the top of the funnel.