How to win in Q4 with UGC creators and influencers; combining organic & paid social
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In this conversation, Danil Saliukov, CEO of Insense, joins Edwin & Tris to explore the evolving landscape of User Generated Content (UGC). They discuss the impact of Gen.AI on UGC creation, the differences between UGC and influencer content, and the importance of finding the right creators. The conversation also delves into the performance of UGC across various verticals, the significance of creative briefing, common pitfalls in UGC campaigns, and how to measure success and ROI.
Daniel emphasizes that UGC is evolving and that a well-structured creative strategy is essential for effective campaigns.
Key Takeaways:
How UGC is evolving and remains a vital part of marketing.
How Gen.AI can enhance the creative process for UGC.
Why Differentiating between UGC and influencer content is crucial.
Why finding the right creators requires a clear understanding of objectives.
Why UGC performs best for these types of products.
The one thing to not sacrifice just to save money on ad creatives
Why knowing this one thing will help you effectively target your ads
How soon results can be seen from a UGC campaign
How this one thing can significantly enhance ad performance.
How this platform shop is revolutionizing e-commerce by unlocking new audiences.
The reason your UGC might not be working
Why you should be focusing on social commerce in 2025
Book a 1-2-1 strategy call by Nov 8 and get $200 for your first UGC campaign
To get Insense's Ultimate eBook for A Successful Q4 head here:
To learn more about Danil and his team at Insense head here:
To learn more about the Foxwell Founders community or to join head here
Full Transcript:
Tris Dyer (00:00.166)
Edwin's getting his head around the end of the game there. Anything you want, you're like, let me just say that again. Put your hand up, I'm gonna hit mark, and then that'll, our editors will come in and cut that part out. We could just start again. It'll be super smooth. All right, let's hit it. Ready to go.
Edwin @ Snappic (00:14.584)
You guys ready? All right. We are back for another one, guys. The Foxwell Founders podcast. In case you missed us, we are here. This week we got Daniel. So sorry, Daniel, tell me your last name again. I'm sorry. okay. All right. Ready? Okay, guys, we are back. The Foxwell Founders podcast. This week we have Daniel Salikov from Incense. He's going to tell us
Danil (00:30.26)
Salekov. Yes.
Tris Dyer (00:31.526)
Seticoff.
Edwin @ Snappic (00:44.467)
all about UGC creative this this is what I have been waiting for all week Tris kick us off
Tris Dyer (00:54.122)
Hey Daniel, thanks for coming in. Listen, UGC has been around for ages. I've since making videos myself with stuff when I was younger with the first potato phone that it was. Tell me, with UGC, some people say it's dead. I think it's growing, but we make money from it all the time. Where's it going in 2025?
Danil (01:14.087)
It's a great question. Do you know this topic about UGC that was all over in D2C Twitter last year?
So some of the folks, they're starting pushing the topic saying that UGC is dead. I don't think that UGC is dead because, yeah, we have seen that UGC has been all over in 2024 and 100 % is going to be staying next year and the following year. I think that this is something that became the normal, but at the same time...
Tris Dyer (01:23.408)
Mm.
Edwin @ Snappic (01:30.282)
provocative.
Danil (01:48.904)
It will it's evolving. I think that's that's the whole competitive about UGC because you just became so popular back in 2021 ish, right? Where after pandemic people were staying at homes, you know, working from home and then producing the great content and because of the rise of TikTok and TikTok style platforms and placements on other platforms like reals on Instagram, people were starting trying to find the content that is going to be created.
it by people for people. And UGC stands for that. It's user generated content. But at the same time, because it became such a big thing in the past couple of years, there is great UGC, there are good UGC, and there is a bad UGC.
Edwin @ Snappic (02:38.968)
Yeah, definitely. Always.
Tris Dyer (02:39.288)
straight. Down straight.
Danil (02:41.447)
A lot of UGC agencies or UGC creators, everyone can call themselves UGC creator because it's so easy to take your iPhone and start creating the content. It's literally like, it's handy. You take your iPhone and you're a UGC creator, But are you a good UGC creator? Are you a great UGC creator or are you just a...
Edwin @ Snappic (02:51.576)
Yeah.
Edwin @ Snappic (02:57.88)
Yeah.
Tris Dyer (02:57.894)
shooting stuff here.
Danil (03:02.747)
mediocre, right? That's the whole point. And I think the saturation of UGC content raised the question that if UGC is dead. And I think it's not dead. I think what is coming for the next year is more about how we produce UGC. So it's starting from creative process.
Tris Dyer (03:22.63)
Okay.
Danil (03:22.696)
So you need to use a lot of inspirations. You need to find and provide references. Also, you can leverage Gen.AI as simple as it is, chart GPT, or other more specific solutions for that. We're baking in something internally for that. So where you can pull Gen.AI and getting some creative ideas to provide your creators with. So that's number one. And secondly, it's about show.
Edwin @ Snappic (03:30.669)
Okay.
Tris Dyer (03:30.682)
Yes. Yes.
Edwin @ Snappic (03:38.818)
Okay.
Tris Dyer (03:48.266)
So just before we go into that, the gen AI that you're talking about there, because obviously it's very easy to say to generate me a video or a topic about this, more like AI is becoming so real, but you still want that human touch that that feel of, you know, someone who's actually tried the product, because they have the tonality, there's this people like you can put it in like this product is wonderful. Big smile. It's that feel it's that that care that they have. Is that something you put in your brief and say inspiration there? Is that something you put in your briefs?
Danil (04:00.487)
Yeah, 100%.
Danil (04:17.843)
Exactly, it's inspiration. It's not generating UGC, it's generating creative brief. So it's more about how to leverage Gen.AI by feeding multiple input sources, such as Amazon reviews or Trustpilot reviews. So what your consumers is talking about your product and then feeding this to Gen.AI. This is the project that we co-created with Google and you would be able to generate the entire creative brief using that. So it's in the beta right now.
where you can get the creative brief, it mean that it's a creative brief that you need fully scripted. Do you need to follow that? It's up to you, right? As the marketer, what you want to get. But that's the whole point. The second part that's really important in UGC is the structure of UGC. Someone knows that it's three main parts. It's a hook, it's a body, and it's a call to action. And I would say if you're creating UGC for ad creative,
Hooks and CTA should be scripted because many creators they are not professional marketers and that's the the most important part inside of the creative brief It's why I'm staying in the video and one I'm making it any action after watching this video, right? So give the flexibility for creators to produce the body talking about the product talking about the problems and that's where we saying that in creative brief you can give a lot of flexibility and you can correct what have been
Tris Dyer (05:33.722)
Nice, yeah.
Danil (05:47.443)
generated by Gen.ai or by your creative strategist, whatever. But the hooks and call to actions, this should be scripted and provided to creators to talk about that. So in that case, it's a mix of human touch, to your point, right? Like where it's created by creators, by humans, why UGC is so popular. But at same time, it could be empowered by Gen.ai or anything else, right? So that's where the whole UGC is going next year, in my opinion.
Edwin @ Snappic (06:00.716)
Yeah.
Tris Dyer (06:15.952)
like that. Yes.
Edwin @ Snappic (06:16.729)
So let's let's talk about more about that gen ice, gen gen AI. So tell me what what are the inputs going into it? And then give me like sort of a sample of the output. you gave us sort of like a very top level thing. Let's get into the nitty gritty because the people that are listening, they are nitty gritty weeds kind of people.
Danil (06:31.254)
Sure.
Danil (06:36.138)
Okay, okay. So.
Tris Dyer (06:36.516)
Yes, sir.
Danil (06:38.914)
We are using the following inputs. First of all, consumer reviews. And we're pulling this data from Amazon if you are selling on Amazon or Trustpilot. Or you can select some consumer reviews from your website and just enter manually. So this is the first data point. The second one is product description. So basically, it's your website, how you describe your product overall. And the third one is
Edwin @ Snappic (06:48.696)
Okay.
Danil (07:08.96)
the platform that you're creating the content for and the objective. I mean, like you can say like 304. Yeah, exactly. TikTok for brand awareness or Instagram for sales, right? What is the outcome that you are pursuing? So these three major ones, we have like a couple of more like a more secret ones, but this this is something that every marketer needs to know. So in that case,
Tris Dyer (07:14.406)
TikTok or matter Instagram.
Edwin @ Snappic (07:24.749)
Okay.
Tris Dyer (07:33.552)
Don't get keep. What are the secret ones? Let's talk about it. Give us a flavor. What kind of other ones are the secret ones?
Danil (07:40.867)
Yeah, we're just using the previously created creatives as well as the creative briefs. And then we're just mixing up. our algorithm is learning from what had been previously created inside of the platform. Again, we are not repurposing. So there is no kind of comparable get the access to comparative data. So it's going to be avoided because it's just across and generalistic.
Tris Dyer (07:46.756)
Mmm. Yeah.
Danil (08:10.793)
There is no match between the compares to compares. It's more about like generalistic for campaign objectives and so on. So in that case, we can teach the algorithm to make sure that it's gonna be using the historical data that have been created on incense and we have done not thousands of campaigns. Right now it's over 30,000 campaigns that have been created on incense and more than 130,000
Tris Dyer (08:28.422)
I hear you.
Edwin @ Snappic (08:28.449)
Okay.
Edwin @ Snappic (08:39.66)
Tris Dyer (08:40.152)
learning.
Danil (08:40.62)
thousand videos have been created on incense. it is a lot of data.
Tris Dyer (08:46.778)
Makes sense. Okay, yeah. mean, look, I'm sorry, I'm just trying to get my head around 30,000. That's a lot. That's a lot. I mean, look, we've been doing it a while, but it's still, I'm sure the velocity of that's going up faster and faster. mean, just specifically on that, just like with the, you talked about UGC and kind of writing briefs for them. You've got UGC, but then you've got influencers in there as well. So people new to this space, they're obviously learning a bit about it and understanding it.
Edwin @ Snappic (08:46.924)
Yeah. And then.
Danil (08:53.848)
Yes.
Tris Dyer (09:17.883)
to those uninitiated, they don't really understand. kind of like, it's all the one. What's the difference? I I know that we know the difference, but like, what's the difference when it comes to briefing them? Are you allowed to, or can you ask them more? How do you normally brief them like that?
Danil (09:31.185)
It really depends on the objective and depends on the goal. Because if you are
want to get a UGC ad creative, this is one creative briefing process. If you want to work with influencer or like creator who is going to be posting something organically, this is a different approach. So the more it's ad creative, the more scripted and guided it should be, the more it's influencer related, the more flexibility you need to provide to your creator. So I will start here because not every influencer is a creator, UGC creator is a
in influencer, right? So we love working with those who are overlapping though, we have some UGC creators that have zero followers and we don't care about that, but they prove that they could be a great UGC creators because of brand and content portfolio that they have been provided us or vice versa. Like some of the micro influencers, they're great and they're crushing in affiliate games or brand awareness. But at the same time, when it comes to UGC at creative, they have no idea what doesn't mean hook.
Tris Dyer (10:10.937)
Yeah, absolutely.
Tris Dyer (10:21.028)
Mm. They get it. Yeah.
Tris Dyer (10:34.587)
Hmm.
Danil (10:39.813)
or like culture actions. So they have no idea about the structure of the great ad creative. So when it comes to the briefing, I would start there, right? That's number one. The second one is that what is the objective for the campaign? Either it's a brand awareness, is it top funnel, mid funnel, low funnel, as simple as it is, right? So because the more it's low funnel, the more it's scripted and guided it should be, the more top funnel,
Tris Dyer (10:40.495)
Mm-hmm.
Tris Dyer (10:46.82)
Mm-hmm.
Edwin @ Snappic (10:51.95)
Good luck.
Danil (11:09.709)
and more flexibility because we're talking about the product. kind of like me as a customer, I am learning about the product. I want to get something salty and cheesy. Next one, right? And then platforms. Facebook is one platform. Instagram is different. And then TikTok absolutely different. So for TikTok, it's more entertaining content. It's more engaging content. For Instagram, it's more nicely created content, right? And Facebook, it's more standard at creatives.
Tris Dyer (11:19.813)
Hmm.
Danil (11:39.556)
we have been produced for years, like a dozen of years, right? So again, really different from that standpoint. And then when it comes to UGC at Creative, again, like hook, body, call to action, hook and CTA scripted, body flexible, but then you also need to understand what the type of the content that you want to produce because there is a testimonial, there is how-to, there is product demo, different styles of the content that you want to request. And inside of this content, and typically,
Edwin @ Snappic (12:01.026)
Yeah.
Tris Dyer (12:03.835)
Hmm.
Edwin @ Snappic (12:06.83)
Thank
Danil (12:09.502)
This is the biggest difference inside of the body how we're to talking about the product and what kind of the shots you need to create Do you need to show how the product works right or unboxing? Experience so those types of the content are different, right? or For
Influencer content, would say it's more give the flexibility. Say about talking to points, unique sales points, about your product, points that you're solving, and then they will find a way how to reach to the audience. You know what, like influencer, yeah, they know their audience. They're creative people. Give them the space and make sure that they're going to be appreciated for their work. So yeah, that would be the general advice.
Tris Dyer (12:43.493)
They know their audience best, suppose, don't they?
Tris Dyer (12:54.052)
Yeah, yeah, yeah. Makes a ton of sense. Yeah, it's how you're briefing them really, you're kind of giving them a different feel.
Edwin @ Snappic (12:56.906)
I'm.
Danil (13:00.424)
Yeah.
Edwin @ Snappic (13:01.376)
And so you're saying about all the creators and all the influencers out there, how do you find the right one? Right. Because that it's, it's like a needle in a haystack. Tell me you you've done it. You you've done it 30,000 times. Right. How do you find the right one?
Danil (13:12.19)
Yeah.
Tris Dyer (13:13.638)
Yeah.
Danil (13:15.422)
Yeah.
Danil (13:19.353)
For that, would say, again, everything starts from what kind of the...
Objectives that you have in your mind either is info and UGC So it's basically the same format, but when it comes to more like a practical things, okay We we got it like we want UGC ad we want For let's say tofu and then we want to have unboxing so how to find the right creators So where are these there are some prompts that you need to use to define the right creator where they based in? Let's say they should be based in this certain
country that I can ship my product. They need to create the content in a certain vertical. For someone, it's actually important audience stats, because some marketers, think about even though it's UGC and it should be never posted organically, though if this creator is able to produce content that this specific audience is engaging with. So in that case,
Tris Dyer (14:05.414)
Mm.
Danil (14:21.607)
Likeliness that they can produce a great content would be increased. So someone is using that. Sure.
Tris Dyer (14:28.582)
There's a question on that and you mentioned country at Iran. Within the states, do you find that people, has to be a certain part of the states, you're to get someone in the Midwest versus someone in the Northeast. Is that accent, does it worry going to make a massive difference? Really?
Danil (14:42.423)
Yes.
Yes, for some of the products, yes. We have over 80 % of our customers, they are in the US or they are focusing on the US market. And then, yes, they are looking for more specific or granular audience to be targeted with. And I think the likeliness of the creator who is going to be speaking with accent or knowing the space and talking about certain words using integrative
Tris Dyer (15:00.539)
Yes.
Danil (15:13.258)
will be increasing the ad performance in the end of the day because a person who is going to be talking to you during the camera in Texas versus California versus New York, they're going to be absolutely different, The way how you're talking to the camera, what kind of the words that you're going to be using, it's going to be really different. So for some of the brands, it's really important. And bigger brands, they're actually using that to be able to target specific states.
Tris Dyer (15:24.477)
Three different people there.
Edwin @ Snappic (15:26.51)
Totally different. Way different.
Yeah.
Tris Dyer (15:35.174)
Hmm.
Danil (15:44.035)
just because they can use the broad audience, so in that case it makes sense for them to get to this targeting. Yeah, so I would say it's really important. Or Spanish, Spanish speaking, you know, even though they require...
Tris Dyer (15:55.046)
Let's go to the parameters.
Danil (16:00.524)
to produce content in English, though they are looking for those who are able to speak Spanish with this like a small minor accent because this product they found that Hispanic people are likely purchase this product more than others. So in that case, like this smaller accent is really important. Yeah, we will learning so much from our customers. So whenever we just surprised like to hear that, wow, it's really important. Is it?
Edwin @ Snappic (16:29.441)
Yeah.
Danil (16:30.458)
They're saying, yes, it is.
Edwin @ Snappic (16:32.642)
Yeah, no it's crazy.
Tris Dyer (16:32.655)
Yeah, you talk about the different, I mean, that's crazy, like how wide obviously America is just on its own, let alone go into different countries. What about like AOVs or vertical? What works best? mean, UGC, mean, for an insurance company versus a UGC for something like I'm selling a magic mouse. What's the best vertical though, is finding UGC content working and what kind of brand have you seen like?
Not necessarily just case studies, just talk to us in real terms, like what kind of stuff, if you were like, this is the perfect brand that will use your product.
Danil (17:07.66)
Great question. I would say we have a few top performing verticals such as beauty, health and wellness, patient supplement, pets and pets related products, kids and family. So those are just crashing. Though...
Edwin @ Snappic (17:25.463)
Okay.
Danil (17:29.75)
We also were thinking about what kind of the creatives is going to be great. And I would say those products that you can apply on yourself or use them and show the...
Tris Dyer (17:41.382)
Mm-hmm.
Danil (17:45.322)
impact of those products right away. So because in that case it's going to be way easier. If you are selling the product that the and it states on the on the product that you will see the first impact after 30 days of applying the product but you're asking the creator to get the content and shoot the video right away
Edwin @ Snappic (17:47.926)
Okay.
Edwin @ Snappic (18:01.528)
Okay.
Danil (18:07.672)
First of all, it's misleading. Secondly, just recently, FTC released a new guidelines, Federal Trade Commission, so that it's illegal. So you cannot ask someone to produce the content. It literally says that after 30 days of applying the product, and then you're asking the creator to produce the content right away and say how great this product is. So I would say those products that are soda.
Tris Dyer (18:09.702)
Of course, yeah.
Danil (18:37.626)
I'm just like opening Ollipop, right? I'm just opening the can, drinking the water, and saying like, it's amazing. So simple. Those products that I need to try, it definitely gonna take longer time to provide the honest feedback on those products. So I would say, yeah, this one we found really important.
Tris Dyer (18:59.142)
Kind of a before and after. Yeah.
Tris Dyer (19:04.272)
And the guess is you can talk about, you talk about an us versus them or anything like that. There's a lot more kind of focus on people who can see the immediate effects of the product. That's what I'm hearing. It's like once you know, hey, try this, bang, it works straight away. That's the kind of stuff that works really well from a UGC standpoint. Interesting.
Danil (19:13.676)
Yes.
Danil (19:18.636)
Yeah. And also like those products that are so easy to create the content with, know, it's joyful, it's entertaining, you can get some creatives. Those products that are harder to produce, it's automotive parts, you know, some repairment parts. First of all, it's really hard to find creators who are going to specialize on that. And secondly,
Tris Dyer (19:36.91)
Mm. Yeah.
Danil (19:46.984)
how creative you can be with some gear, like showcasing, it's just harder. know, yeah, the more niche you're going, it's just, it's harder to be creative, what I'm saying.
Tris Dyer (19:51.943)
Here's the exhaust. It works.
Tris Dyer (19:58.33)
Yeah, yeah, I hear you. hear you. It's difficult.
Edwin @ Snappic (19:59.891)
So, so let's talk about that. So you're saying products that can show something transforming are those are the best ones, right? So let's say we're a skincare brand. Walk me through what to expect like month one, month two. When should we actually, cause we're performance marketers, right? I wish I got paid by awareness. Right Tris? That would be great.
Tris Dyer (20:21.508)
Yeah, yeah, we drive, we Ferraris, Rolexes and everything else.
Danil (20:21.698)
Yeah. Yeah.
Edwin @ Snappic (20:26.2)
But we get paid by performed by money coming in. So walk me through what to expect month one, month two. When should we actually start seeing money come in from a UGC campaign?
Danil (20:38.872)
So let's imagine that when you apply the product, you can see the effect after the first week. So it's not going to be that long-lasting effect. let's imagine that you ship the product, you launch the campaign, you get a creative brief life on incense. Within the first five, seven business days, you can see the replies and applicants. Actually, within the first hours, you will see 80 % of the applicants.
business days, you can wait for a bit longer. So you can start the collaboration with all of these folks and start shipping the products. So in that case, they can receive and then produce the content. So the shipping process typically takes three, five, seven business days. It's up to you, the way of your shipping time takes. And then within another five each days, they will produce the content. And they're starting posting that.
I would say within the 10 business days, you can see the first content that is coming in, and then you can have a few revisions on that. And then this content should be either delivered as the UGC or InfoServe posting. So in that case, you can grab this content and start running the ads. then you as a performance marketer, can see the effect almost immediately by running this content. But what we also ask is that
influencers can produce the content, also ready to use, but also
role materials. And that's what we always ask our marketers, our clients to ask creators to provide role materials as well as B-Roles and so on. Because in that case, you can slice in these types of the content and then you can build your own ad creative. You can do mashups between different creators. can repurpose. You can see that, this ad creative is actually working really great in the hook, but then it's falling apart. So let's try another call to action.
Tris Dyer (22:26.63)
they can edit.
Hmm.
Tris Dyer (22:45.914)
Dig it around,
Danil (22:46.444)
So you can just continue working on that. So I would say within the first month, you will see the result of the ad performance and then making the decision whether to continue on it.
Tris Dyer (22:49.72)
interesting
Tris Dyer (22:57.638)
Specifically on that so you're saying the first month that's if it starts working straight away and I mean Someone told me the other day Irish people are the most cynical people on earth So I think I'll take that personally but also I think it's important this sounds too perfect It sounds too good to be true. Just rock up start making some briefs you get your product and all of a sudden You've got some great creative that makes your money Why isn't everyone doing this? Like it's there has to be something wrong. Where does it go wrong? Where are the things that we can?
First of all, avoid, but also why is this not? Why isn't everyone doing this?
Danil (23:29.815)
It's funny that you mentioned about Irish because I just was at the show Fontaine's DC yesterday. They performed, they just crushed. Yeah. Yeah. Yeah. No. Sure.
Tris Dyer (23:36.607)
yes, great band.
Yeah, yeah, yeah. We produce some good musicians, would you believe? Lots to be said for the culture over here. But yeah, no, no, don't deflect. Let's talk. Tell me, where's it going wrong? Where's it going wrong, Daniel?
Danil (23:52.642)
Where is going wrong? So creative briefing 50 % of your success That's why I was talking and constantly repeating myself like creative briefing is 50 % of your success That's why this is something that we want to bring up these gen AI to support marketers because you can run you can
Edwin @ Snappic (23:57.486)
Edwin @ Snappic (24:08.194)
What goes wrong? What do people mess up on the creative brief?
Danil (24:14.031)
Starting from the objective, some of the marketers, they're coming to you less experienced. They're coming for us and saying that, I want to get a great creative, a great UGC.
Edwin @ Snappic (24:15.968)
Okay.
Danil (24:22.966)
Well, what does it mean greater UGC? For what objective? For what platform? So there are like so many questions that you need to answer for yourself. That's number one. Secondly, they are coming and starting pitching creative briefing without creative strategy. So they don't have creative strategy behind the scenes, understanding like the way how you're to be talking about your product. What is the unique sales points of your product, pain points. So something that it's shaped and then you're pulling this data inside of the creative brief. So,
Tris Dyer (24:25.05)
is that.
Edwin @ Snappic (24:50.318)
Tell me more about that. So creative strategy is a big word, right? Like, so what part of the creative strategy should they have ready? should have USPs, should have objection handlers. What else of the creative strategy should they have ready to go?
Danil (24:53.963)
Yeah.
Danil (25:04.862)
ideal custom profile.
as simple as it is for whom we're going for, right? And for what kind of the audience we should be using different hooks because many brands, not having the ideal customer profile as just one. Let's say women 20, 35, right? Some of them, they can go niche, like, okay, we have women 20, 35, but Hispanic, and we have women 35, 50, but Canadian. So in that case, you need to also specify and adjust your creative briefing. And when it comes
Edwin @ Snappic (25:06.582)
Okay. Yeah. Yeah.
Danil (25:36.216)
to the hiring process, you need to hire different creators for that.
Tris Dyer (25:39.718)
So you're saying specific as possible. you're looking for specific niche, you really want to nail down exactly who that is to almost like draw them a picture for a police report.
Danil (25:43.509)
Exactly.
Danil (25:48.542)
Exactly. You need to have the mood board. You need to have colors to use. You need to have those words that you prefer never used when it's talking to you about your product. So there are like so many pieces of in your creative strategy that you need to be aware. And then those person, and typically it's a creative strategist who's speaking to creators and fulfilling the creative brief, they need to remember about that.
And that's creative briefing. It's 50 % of your success. So what could be go wrong? I don't know like for what platform I don't know for what audience I don't know what kind of the Unix sells points. I need to talk about that. I don't have creative strategy behind of that So they starting just a messed up and saying like I need a great creative like this, you know like this from the competitor It's it just it's a wrong way to approach the thing So this is this is something that could go wrong and I would say again like 50 %
percent of great creative will be behind the creative stage before you starting the production. Then the second part.
Tris Dyer (26:55.266)
So what I'm hearing from you is UTC is not dead, it's just not being done right. The people who are saying it's dead are not doing it right. It doesn't work for them because they're not doing the stuff that you just talking about. not getting specific enough. Okay, you were saying a second part there, sorry.
Danil (27:00.706)
It's not, yeah, it's a hundred percent.
Danil (27:08.102)
100%. And the second part is actually also because of UGC's debt, because many folks, are looking to save pennies when they need to spend dollars behind the expense.
Edwin @ Snappic (27:19.49)
Okay.
Tris Dyer (27:20.336)
Mm.
Edwin @ Snappic (27:22.414)
Hold on. Let's run that back because a lot of people need to hear that. Hit us with that one more time.
Danil (27:28.138)
Yes. Sure. Yeah. They're trying to save pennies on ad creative rather than making...
Tris Dyer (27:29.166)
Louder for the people at the back.
Danil (27:38.338)
spending dollars on ad spend. So the majority of your budget will go towards Facebook ads, Instagram ads, TikTok ads, and you name it, right? And they're trying to save literally like $50 on ad creative. It's a lot. I don't want to pay for that. Or I don't want to pay for some platform fees because I would rather go and find these creators by yourself. Though like in that case, what you are missing is that you don't know, understand like whether
this creative is good or bad. Yes, might ask about the content portfolio, which is great. It's already good step. But at the same time, you have no idea whether this creative is going to be following the timeline or not. Maybe they're going to be failing. Maybe they're going to be rude in their communication. So there are a lot of points how to find the right creators. It's something that we talked before, how to find the right creator that is going to be working for you. In that case, you
You're saving, again, just a few cents, but where the majority of this spend is going to be coming from the ad spend. So it doesn't make sense to save $1,000 when you want to spend $50,000. It just doesn't make sense. It's better to get the best out of these thousands than spend $100 and being proud of yourself. So finding the right creator, yeah.
Edwin @ Snappic (29:00.385)
up.
Tris Dyer (29:04.262)
You save 200 quid now, but actually you lost. But this is the thing, think a lot of people, we have the same thing, problem with agencies. People are like, I don't wanna spend the extra couple grand a month. It's like, okay, yeah, but you're gonna make a lot less overall if you think about, we think we call it gear effect. I'm big into golf, so gear effect is a term. But one of the things you talk about is like, the closer you can hit the center of the club face, the better the further it's gonna go. In this, the better the person who's hitting the ball.
Edwin @ Snappic (29:15.074)
They should spend it. Yeah.
Danil (29:18.214)
Yes, exactly.
Danil (29:22.927)
Yeah, okay.
Tris Dyer (29:32.752)
further will go. The better the QGC that you're putting in, the further it's going to go. If you start trying to save pennies on the dollar, you're in the wrong place. You're in the wrong business. You're not an investor.
Danil (29:39.707)
Exactly.
Edwin @ Snappic (29:40.75)
Bro, Tris, I had someone call me this week, I kid you not. They came back, they wanted to come back. They fired us, or they didn't fire us, but they terminated their contract to hire like a college kid to save like $500 a month or something, right? The whole store went down 30 % month on month for two months to save like 500 bucks. And I was like, you're out of your mind.
Danil (29:56.828)
Yeah. Yeah.
Danil (30:07.207)
Yes.
Tris Dyer (30:08.996)
Yeah, yeah, it's crazy. Crazy.
Danil (30:10.408)
It's just crazy because I'm saying that greedy page-wise.
Tris Dyer (30:16.155)
Mm.
Danil (30:16.228)
So you're trying to save this and then you're going to be coming back to you. You might already increase the price on the service and then they're going to be paying more for you to get back of where they were two months ago. You know, like that's the whole game. trying to the second part that could be go wrong is finding the right finding their own creators for your work. And then also be greedy on how to get this content because in the end of the day,
Edwin @ Snappic (30:16.482)
Yeah.
Tris Dyer (30:28.314)
Mm-hmm.
Edwin @ Snappic (30:28.611)
Yeah.
Tris Dyer (30:30.918)
Yeah.
Edwin @ Snappic (30:31.139)
Yeah.
Danil (30:46.242)
Creative is a new targeting right now. After iOS 14, after 2022, everything has changed. So right now the only way how to win a media buying game is by producing better creatives and having the mix of that. Not only UGC, by the way. It's statics.
Tris Dyer (31:00.944)
Gas in the car. It's the gas in the car is what makes it go forward. Yeah.
Danil (31:04.87)
Yeah, statics, DPA. So there are tons of the different ad creatives that you should have in your creative library. And you need to constantly update that. You need to continue pushing the winners and never stop the advertising. There are like some basement in the ad creative process and media buying in general so that people don't want to hear or they're trying to ignore and trying to this sense of $500. You know, like they say $500.
and they might lose the entire business. It's not smart.
Tris Dyer (31:37.84)
Yeah, pay for it, pay for the professionals.
Edwin @ Snappic (31:40.898)
And so so tell me, you've given us all this all this wonderful information. What's the secret sauce? Right. You get to see everything from the top. You get that 30,000 foot view. You see everything. What are you seeing right now that is noticeably effective that people they might not know yet?
Danil (32:01.53)
My-
This is an interesting question. You got me. You got me. Yeah.
Edwin @ Snappic (32:06.412)
Yeah, we asked the hard questions.
Danil (32:17.786)
I think many
Tris Dyer (32:22.682)
Take your time, take your time and we can cut it for a sec. I mean, I'm not too sure. We didn't talk too much about that one, this has been fantastic so far. There's a lot of stuff in here. I think we're hitting on, like it feels organic, but it also shows what your product does. This one's kind of like that last little piece, that last like, what's the secret thing that someone can do? Maybe, Andrew, you can correct me if I'm wrong. What can someone do that will make them that next level? They're already doing UGC. They're already...
Danil (32:22.862)
Marketers? Yeah.
Danil (32:28.946)
Sure,
Danil (32:35.752)
Yeah.
Danil (32:48.981)
Mm-hmm, yeah.
Tris Dyer (32:50.472)
they're already kind of talking to influencers, what's that next level that you kind of find out. So we'll go back in because I think we can that part out.
Danil (32:52.646)
Yeah.
Danil (32:56.294)
Yeah, gotcha, gotcha. Yeah. Yeah.
Edwin @ Snappic (32:59.682)
Yeah.
Tris Dyer (33:00.71)
Go ask again, Edwin, we'll give it a bit more flavour.
Edwin @ Snappic (33:03.502)
So tell us the secret sauce. What is that extra thing that they can do that people can apply now to get themselves to that next level? They're already doing UGC. What is that next little thing to give them that edge?
Danil (33:18.856)
You'd be surprised, but this is the concept that has been here for years. We were one of the companies who invented this concept back in the days, seven years ago. It's called white listed ads as simple as it is, or it's called partnership ads on matter or spark ads on Tik Tok. But the concept is a white listing, meaning that I'm getting,
Edwin @ Snappic (33:29.646)
Okay.
Danil (33:41.32)
access to influencer handles to be able to run the ads with their content from my ads manager, as simple as it is. Sometimes you can run the same content that had been produced from this creator, from the brand handle and from the influencer handle. Sometimes the results would be twice better in the same ad set. Meaning that it's the same targeting.
Tris Dyer (33:48.742)
Hmm.
Tris Dyer (33:56.08)
Mm-hmm.
Edwin @ Snappic (33:56.312)
Yeah?
Edwin @ Snappic (34:02.638)
twice.
Edwin @ Snappic (34:06.19)
Whoa! Same targeting.
Danil (34:09.48)
Everything is the same, just like one minor thing. It's an influencer handle versus brand handle. Sometimes it's not. Sometimes the brand handle will be crushing. But that's the whole point. Our role as marketers right now is feeding more data points to the machine of meta or TikTok, you name it. It's one more angle or one more multiplier to your efforts because you already have done the most difficult
work, you produce the content. Because producing the content is what we discussed just right now.
creative strategy, creative briefing, shipping the product, communicating with the creator, having the few iterations, editing this video. This is the hard work. Getting the access to their account with their permission and to be able to run, this is the simple work, especially with some automated solutions that we, for instance, have. It's just one click, and you just multiply your entire actions by twice, as simple as it is.
Tris Dyer (34:50.214)
you
Tris Dyer (35:09.638)
Yeah. Jesus, it sounds so easy.
Edwin @ Snappic (35:12.216)
So Incense will support the white list because if they put it on their feed and they label it as partnership, of course I could already pull it. But sometimes, right, you don't want them to, they don't want to put it on the feed or sometimes it doesn't go on the feed. A bunch of different stuff. You still want to white list it, but Incense will do all that, will do that backend handoff for you so that you can have access to then do it even if it's not on their feed.
Danil (35:39.784)
Yeah, you can boost the organic posting, for instance, I'm a UGC creator, it doesn't make sense for me to even post something. You can do dark posting. It's called dark posting, meaning that where you do not require InfoServer to post anything or UGC Creator anything, though you still can get the access and running the ads with their handle. Yes, that's what we do.
Tris Dyer (35:59.606)
amazing because that's a ton of stuff we have that problem all the time where the influencers going it doesn't really fit my brand doesn't really work this is a perfect opportunity this is a good thing that you can do in the back end that you can get the benefit of both worlds and they don't upset their feed upset their stories and people going through and that doesn't rep these are the people we want to target that's fantastic and it's just that's in your that's in incense problem that's something you guys can do
Edwin @ Snappic (36:02.734)
That's...
Danil (36:25.242)
Yes, and this is the official API by Meta or TikTok that we're supporting for partnership ads on Meta. we were early alpha testers, beta testers. So it's finally going away from the beta testing. it's starting becoming publicly available for more companies to build with. But this is the entire concept that we have built and figure out early 2017. I think popular pace in us, we were two companies out there who created
Tris Dyer (36:29.168)
Nice.
Danil (36:55.236)
the whole concept without any APIs, without any access. I was literally remembering myself calling to influencers and explaining how to connect their Instagram account to Facebook business page and then to business manager. was literally like, hey, you see the big blue button in the center of your iPhone? Yeah, press there. And at the same time, I don't see that.
Edwin @ Snappic (37:06.126)
You're a business manager. Yeah, yeah.
Tris Dyer (37:06.234)
been there.
Edwin @ Snappic (37:15.82)
Yeah.
Danil (37:18.564)
And I'm saying, OK, can you explain it? Can you read the text on the screen? And they are reading the text, and I'm saying, there should be the button. And they think, but it's not blue. It's green. I'm just like, whatever. Press green. So right now, everything is automated.
Tris Dyer (37:31.652)
button. The button that says go hit the button. Yeah, that's the kind of comp that removes all that conversation. removes that moves that conversation. You can just get it done straight away. That's just so much easier for brands for influencers. They don't have to worry about the technical stuff. But then from an influencer standpoint, they don't need to worry about the them having access to anything. That's another the security thing is obviously a massive for them.
Edwin @ Snappic (37:40.023)
Yeah.
Danil (37:41.127)
Yes.
Edwin @ Snappic (37:49.966)
Security.
Danil (37:51.236)
Exactly. Exactly.
Edwin @ Snappic (37:53.56)
Yeah, it's true. Like Tris, you remember doing this. Like, I'm sure you've done it. It's like, yeah, it's like pulling teeth and like you need them like optimally, it'd be great if they're on the computer. They're never on the computer. And like, it's freaking horrible. I hate it. It's crazy.
Tris Dyer (37:55.28)
Great. Great.
I still do it mate, I'm still doing it. Yeah.
Danil (38:04.263)
Yeah.
Tris Dyer (38:09.69)
No. Yeah, it's great. It's amazing. It's well that look we've got a we've got a solution for it now. So happy days. Happy days. But listen, Dan, that was fantastic. It was really, really interesting. A lot of we well, I certainly learned a lot when it comes to kind of the right and the right kind of briefs, you know, getting the getting the dirt on what works, what doesn't work, but also then understanding kind of the UGC versus influencer. Obviously, you need to treat them slightly differently.
and really kind of getting into the detail of like, you know, how you can take it step by step and what not to miss, you know, what we can miss and what we can't miss when you're starting to brief out. And it's not all roses. You got to make sure that you're briefing properly. And if you don't brief properly, may be your problem, right? So that's the biggest thing.
Danil (38:53.512)
Yes, exactly.
Edwin @ Snappic (38:54.952)
Can I ask you a question? like, how much, how much does this, how much does it cost to run like, like per piece of content, like per UGC? Like the answer of course is it depends, but like, what's the reasonable range that you'd like, you look at it you're like, okay, cool. Like, yeah, this is about right. Like if it's above this level, like that's a little expensive. They should have something special. And if it's below that, like that's too cheap.
Danil (39:20.083)
Yeah.
Edwin @ Snappic (39:20.086)
It's probably like a gotcha, right? Like, what's the range per piece that you're seeing right now?
Danil (39:25.554)
I would say the market one that we have seen is happening on the platform. If we're talking about 60 seconds video ready to use plus roll footage with a couple of B-rolls, couple of hooks and couple of call to actions, I would say the reasonable price that you will pay to...
More experienced user creator maybe not the best one who have done a hundred deals on the platform and having the reviews all of them But those who can done 25 30 deals on the platform. I would say a hundred a hundred fifty dollars is going to be fair price to pay
Edwin @ Snappic (40:02.446)
Okay. Okay.
Danil (40:03.307)
But in return, you will get a lot of different pieces of the content. You're basically building your creative library. So this is the way how you need to treat it. You are not paying for one video. You're actually paying for a couple of more hooks. You can do mashups with other creators. So it's actually a fairly reasonable price. But answer to your question about where I think that it's so cheap. Belong $50, I don't believe you will get a high quality
Tris Dyer (40:03.629)
per video.
Tris Dyer (40:11.974)
Hmm.
Tris Dyer (40:21.69)
Hmm.
Danil (40:33.28)
content, you can get a lot of content that you can mix up. You can spend a lot of time on finding the...
hidden gems inside of, many of those, crates, but I would say like below 50 bucks is going to be really hard to find, creatives if there, there is not any additional incentives because for instance, for tick tock shop, what is working on our platform, it's exactly a flat fee plus a percentage of the sales. And that's, the percentage of the sales is where I can make a lot of money as the influencer, though I want to be compensated, just as small as 30 or 50 bucks for my work.
Tris Dyer (40:44.646)
Yeah.
Tris Dyer (40:55.622)
Hmm.
Tris Dyer (41:02.874)
Mm-hmm.
Edwin @ Snappic (41:07.854)
Mm-hmm.
Edwin @ Snappic (41:13.102)
Mm-hmm.
Danil (41:13.421)
even though I would price you hundreds if it's not gonna be TikTok Shop.
Tris Dyer (41:18.938)
What's the most you've ever paid through your platform for an influencer? What's the highest? Like what's the person like the Kim Kardashian?
Danil (41:23.42)
ha, ice.
Yeah, think the highest one was $15,000. Influencer posting. It was an influencer with millions of followers. And so it was like a different game. It's not typical for us. We are working with the market influencers, though this brand was pretty big. I think it was even either Lavazza, L'Oreal, or Puma.
Edwin @ Snappic (41:32.674)
What did they do?
Tris Dyer (41:33.669)
One video.
Tris Dyer (41:40.037)
Yeah.
Edwin @ Snappic (41:43.832)
the
Danil (41:55.164)
some of those brands. So they can afford paying this. Actually, it's pretty cheap in many ways for paying this. But again, this is not the game for e-commerce brands. For e-commerce brands, like 15 grand, it doesn't make sense. Exactly. Yeah, it is a lot. Right. Right.
Tris Dyer (41:57.382)
They can afford it.
Tris Dyer (42:05.83)
see you soon.
You want to make a lot of sales to spend 15 grand. I mean, we're not penny pinching, but we're also 15 runs a lot. Yeah, I like it. Yeah, yeah, nice one. That's really cool. I mean that there's quite the range, but obviously there's, you know, you're more focused on the smaller ones and then the speed, the efficiency on getting that out. That's I love that. Before we wrap up, Dan, is there anything that you want us to talk about? Anything, any other questions you want to Anything you want to highlight?
Edwin @ Snappic (42:16.47)
You buy a new car. You buy a new car. Yeah.
Danil (42:29.675)
Yeah.
Tris Dyer (42:38.47)
This was great, by the way.
Danil (42:40.706)
Thank you. Maybe we can touch base on TikTok shop. Just briefly, what do you think?
Tris Dyer (42:46.064)
Sure, sure. Okay, grand. Yeah, so I mean, okay, let me see. Right, I'll go for it. Do you want to do ask, Edwin, or will I? Yeah, right. Great, okay. we'll mark that there. Sorry, this is the show biz. Okay, so I mean, look, as Q4 rolls in, as we're getting to the end of 2024, coming in 25, we're seeing a lot of our shops hitting hard on TikTok shops.
Edwin @ Snappic (42:55.541)
Go go go for it.
Tris Dyer (43:15.91)
flying off the shelves, which is great. It's wonderful. know, talk to me about a bit more about how you guys work with TikTok shops. Like, is it something that you're seeing, are you seeing the same or are in anomaly?
Danil (43:25.85)
You are not. TikTok Shop became the biggest thing that is happening in e-commerce right now, even though it's not that big as Amazon and might never be such a big thing as Amazon or D2C overall, though it's definitely the biggest thing that's happening in terms of the incremental growth. I have seen some of the brands that they kick off on TikTok Shop and right now they're seven, even eight figures a month.
Tris Dyer (43:27.237)
Okay.
Edwin @ Snappic (43:32.184)
Cool.
Tris Dyer (43:37.73)
Mm.
Danil (43:55.804)
This is fascinating to see. It's just out of nowhere. And moreover, they're unlocking new audience. I think this is the power of TikTok shop, particularly, that you can unlock the audience that you were trying to reach out by D2C or Amazon, but you never can get connected, especially for Amazon sellers, because many Amazon sellers, they're trying TikTok shop, not even D2C brands, because it's the same vibe of the marketplace, pricing strategy. Many things are applicable there.
Edwin @ Snappic (43:56.002)
Whoa.
Edwin @ Snappic (43:59.33)
Yeah.
Tris Dyer (44:03.704)
Mm-hmm.
Tris Dyer (44:18.406)
Hmm.
Danil (44:26.88)
the biggest difference is actually working with the filets at the mass scale. that's something new for Amazon sellers, though the other mechanics, they're pretty much similar. So in for Amazon sellers, it's almost impossible to type in the new audience because Amazon is not a social media. So people are not spending time there. They're going there to explore something and then purchase and then let's go. Right. So it's more transactional. So with a TikTok shop, they
Tris Dyer (44:30.832)
Yes. Yeah.
Tris Dyer (44:44.144)
Yes.
Danil (44:55.582)
can spend the time so you can introduce some of the products and then getting them back to Amazon. know TikTok shop folks, they don't like it, but it's happening. So you can see the spikes that is happening. And we became the official partners of TikTok shop back this February. And we actually roll out our TikTok shop app. This is a new app store.
Tris Dyer (45:12.858)
Mm-hmm.
Tris Dyer (45:17.882)
Nice. Ooh, you and I. Tell us more.
Edwin @ Snappic (45:18.408)
Danil (45:19.578)
that have been launched recently. We are one of the first 10 beta testers in creator collaborations globally. So we just released this app. you basically can authorize as a merchant, as a seller, and then as a creator. And then we mirror both platforms, native affiliate center and the platform. So you can see the deal, how it's going on between the both platforms. You can log into native affiliate center and see how these
Tris Dyer (45:27.526)
Okay. Congratulations.
Danil (45:49.467)
deals that have been happening on instance is going on there and vice versa. And then we would be able to pull the data like GMV unit salts to help you to and find the right creators or reporting back. So I think the shop is a, is definitely the most,
Interesting thing that is happening in e-commerce because finally social commerce is happening. This is the social commerce and they were the first team that have been crack it down the code or how to merge affiliate marketing influencer marketing and paid social altogether because Paid social with an influencer marketing is quite listed ads. You just see all of the stuff, right? It's what was working one-to-one and I feel it with a paid social they work together, but None of them they were trying to try to merge
Tris Dyer (46:21.413)
to the one.
Danil (46:35.816)
three of them and almost everyone failed. TikTok Shop is the first platform who literally nailed down and it's working. It's working seamlessly. It's not only organic game. It's not only paid game. It's organic plus paid game. So it's fascinating to see how the platform evolves.
Tris Dyer (46:51.139)
Yeah, makes a ton of sense. so you're, tell me bit more about your app. Like what is it, like what are we actually talking about here? So when someone signs up to your app, like how is it different to going into TikTok shops and running it myself? What am I talking about?
Danil (47:05.096)
So what you can do, you can install this app and then you're going back to instance platform and after as yourself as a merchant with your credentials. So basically in that case, what it helps you, it helps you to find only those creators who has who have TikTok shops. That's number one. And it's a big pain points. Otherwise you're to be hiring anyone and trying to play this guest game. Like whether this creator is lying about that, they have TikTok shop or just recently open.
Tris Dyer (47:31.118)
anyone.
Danil (47:35.316)
or you're seeing that no, this creator actually has TikTok shop for a while. The second one is exactly...
helping you to find the right creator based on the audience data or creator's data or the proprietary data like reviews or ranking that we have currently in the platform, but also about GMV and unit sales for the last 30 days. So in that case, you can find the creators who are able to sell the product in your verticals. And then you would be able to see the performance, how many GMV they generated and how many units sold after the campaign you can see in the same platform.
Tris Dyer (48:12.368)
recent in the same platform.
Danil (48:15.671)
The whole collaboration is happening within the platform. And down the road, we're also discussing with their team what we can do and build together. And I would say kudos to TikTok Shop team from both product and business perspective. One of the best teams in the partnership side in technology companies that I have worked, proactively listening you, ready to build for you. It's fascinating to see.
Tris Dyer (48:40.678)
Nice. Jesus, that is like next level.
Edwin @ Snappic (48:42.662)
So, so let's, mentioned, so you, obviously, you, know, a ton of stuff. You've seen a ton of stuff, knowing what you know now, right? If you were to go and start your own, let's call it beauty brand, right? That's one of the verticals that performs really well for you on incense. Tell me how you would do that. Give me the recipe and then give me the metrics that you are looking for now.
Danil (48:59.263)
Mm-hmm.
Edwin @ Snappic (49:11.104)
if you were to go and you just gonna do it yourself.
Danil (49:15.338)
myself. Depends on the stage of my beauty brand because if I'm a beginner, this is something new if I'm like brand new. So what I would do without incense. First of all, brand new, I would do by my own.
Edwin @ Snappic (49:23.032)
Brand new. Brand new. Brand new.
Edwin @ Snappic (49:32.012)
We know with with incense. I want I want to know how to use the platform and make a ton of money.
Danil (49:37.097)
Okay, let's do the following. So I am brand new, but I already tested something by myself because when you just started the business, don't need incense. That's clear. What you need is producing the content by founders, by some early consumers. You don't need incense to test out what actually works for you. Incense is for the scale. But then let's say you already...
Edwin @ Snappic (49:41.976)
Okay.
Danil (50:01.403)
still brand new, but you tested some hypotheses and then you're coming to instance to scale. I would say I would start with the seeding campaigns. So our product gifting campaigns. I would say I would create a influencer box. That is going to be like a drop.
Edwin @ Snappic (50:04.247)
Okay.
Danil (50:18.881)
for those creators that I'm going to be sending over. I will find those creators that I truly believe could resonate with my audience, though I would be also testing the Hypothesis. I would launch a couple of campaigns with different creator profiles because I'm still learning what creator profile is actually going to be working with. And then I'm going to be sending these couple of sitting campaigns to those creators. Let's say 100 bucks each. It's no strings attached.
Tris Dyer (50:39.579)
Mm-hmm.
Danil (50:48.645)
meaning that maybe 15, 20 of those creators per each campaign will get back with some content or publications, but I will find those creators who genuinely love my product. I would create these influencer boxes. I will create the personal message inside of each box, maybe handwritten, trying to build relations with those people. And in that case, I will start in recruiting my first...
You can call them ambassadors, affiliate army or people to work with. This is the first step. then that depends on me, depends on my strategy, whether I'm D2C, Amazon, or I'm ready to scale on TikTok shop. will bring, yeah, D2C, okay. For D2C, then I will try to recruit them for affiliate program using social snowball.
Edwin @ Snappic (51:30.284)
It is true.
Danil (51:41.012)
great partners of ours. just to recruit and manage my affiliate program and then manage the relations with them on Instance and continue building these relations with those people. And then once I will see that the content is performing in Paid, the one that had been producing the sitting campaigns, I will be understanding, okay, for what profiles actually it worked and why creator loved that. I will jump on the call on this creator and interview them.
Edwin @ Snappic (51:42.54)
Okay.
Danil (52:09.388)
and ask them questions why you actually produce the content, what actually you loved in the product. And then I will try to reproduce that and starting the paid campaigns on Incense by producing UGC ads as well as running the whitelisted concept based on the profiles that I learned from that. My recipe. Okay, I need to launch my beauty brand. Okay, let's go. Right.
Edwin @ Snappic (52:28.718)
There you go. There you go.
Tris Dyer (52:29.606)
Yeah, there's a step-by-step guide.
Edwin @ Snappic (52:33.806)
We need a mic, we need to just drop the mic.
Tris Dyer (52:37.294)
Yeah, we're done. We're done here. That Daniel, that is fantastic. just actually that's, you know, what's so good is that we can take that section and literally put that in the middle so we can, cause we can talk about like how we do different things. We've got all these questions in a row. We can change whichever way we want to make it a bit more. But what we're going to do as well as probably do a bit more cut pieces is that this out and that section there, that's a, a 20 minute, sorry, not 10, about 10 minute talk of specifically how to launch your brand with influencers.
Danil (52:50.53)
Mmm.
Okay.
Danil (53:06.54)
Yeah, let's go.
Tris Dyer (53:07.386)
which that's fantastic, that's fantastic. Listen, I'm gonna close out. What I'm gonna do is I'm gonna, I'll just do the thing I was starting to do earlier on, I'll just talk about that. At the end, I'll be like, I'm Triss. Everyone goes, I'm Edwin. You go, I'm Daniel. I'm gonna say, thanks for listening. Goodbye. I don't do that, the magic does that. Okay, yes.
Danil (53:23.566)
Okay.
Danil (53:29.414)
Question here, Triss, do we need to provide any special offer or whatever to your audience? Is it something that you're doing or is sales in cheesy?
Tris Dyer (53:35.319)
Tris Dyer (53:39.206)
To be honest, yeah, like we talk a lot about how Incense Pro is there. I mean, it's up to you, right? And the way I say this is this is kind of something that we found best in terms of our audience and the people that listen to what we're doing. They're savvy enough, they know how to use it. I think, you know, we can go with the close if you want. What is the close? Do you have an offer that you can say, right, use this discount code to get your first month free?
Danil (53:43.995)
Yeah.
Danil (54:06.822)
We don't have any code, but we can create the landing page and then you can put it in in the show notes.
Tris Dyer (54:17.252)
in the show notes. Yeah, I'll just put it the show notes. That's what we'll do. Great. What I'll do is on my clothes, I'll mention, hey, look, you know, this is, what is the off, what is the landing page? What is the offer?
Danil (54:28.302)
Yeah, the offer that we already provided, it's 200 bucks on your balance with incense once you subscribe using that. You can hire the first creators on us. Easy. Yes.
Tris Dyer (54:36.341)
Try it. That's so good.
Easy, easy, grand, I'll put that in, right? Okay, cool. By the way, that's fucking, I'll be doing that, but you'll see me as a customer real soon. That's fantastic. I would love that. Okay, great, listen, let's close up. Okay, so Daniel, that was amazing. Thank you so much for coming. We've learned so much today. UGC's not dead, just you're doing it wrong. We talked a bit about TikTok shops and how you can actually build your brand.
Danil (54:47.846)
Okay, I'm ready to onboard you personally.
You
Tris Dyer (55:09.198)
on TikTok shops, people moving from Amazon to TikTok shops. We talk all about what you need to do on month one, month two, month three. And here's one for you. If you wanna get month one for free and get your first couple of creators, the guys are already offering this. You can get 200 bucks credit on what you're doing straight off the bat if you follow the link in the description below. And what we wanna do is we wanna show you how effective this actually is. You're running TikTok shops, you're running influencers, get into incense and try this out. I'm telling you, you won't regret it. So listen.
This has been fantastic. I've learned a ton and I tell you what, we'll be implementing it straight away.