Increasing Ad Account Performance With Creative
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In this conversation, Tris and Edwin interview Jess Bachman, the Creative Strategy Director at Fireteam, about effective creative strategies for advertising.
They discuss the use of ASMR-style videos as a successful format across different clients, the importance of testing and iterating on creative, and the need for brands to differentiate themselves in their ads.
Jess also shares insights on benchmark metrics for click-through rates and thumb stop rates, as well as the process of sourcing creative when resources are limited.
Key Takeaways
How ASMR-style videos can be an effective format for introducing new users to brand.
Why testing and iterating on creative is crucial for producing successful ads campaigns.
How differentiating a brand and articulating its unique selling points are essential for successful advertising.
The benchmark metrics for click-through rates and thumb stop you should be considering based on your target audience.
How sourcing creative can vary wildly from reaching out to influencers to simply using post-it notes in ads.
To learn more about Jess Bachman and the Fire Team head here.
If you'd like to learn more about the Founders Community or want to become a member you can do so here.
Full Transcript:
Tris Dyer (00:00.214)
introduced as an IHS.
J to the esso (00:04.911)
Jess, I'm creative strategy director at Fireteam.
Tris Dyer (00:05.142)
Like what's your title? What do you do? Like Jess is done X.
Edwin @ Snappic (00:11.266)
Okay. Um, do you want us to put a digit in there? Like how much, how much you guys are managing per per year? Like what do you guys, you guys are managing? What? Like, uh, like a hundred, a hundred million or are you, are you guys past that? No. Okay. Okay. Uh, creative strategy director at fire team. Okay. What, what, what, what, what, what?
J to the esso (00:23.471)
I wish no, you don't have to put a digit in there. No, no, that's fine
J to the esso (00:34.927)
Yeah, a hundred billion. Yep.
Edwin @ Snappic (00:39.778)
What episode are we on Tris? 27? Okay. All right. Hey guys, this is Edwin. Oh, sorry. Sorry. Wait, no, in the intro we don't do that. Hey guys. Hey guys. We are here for another episode, episode number 27 of the Foxwell Founders Podcast. We have a treat for you today.
Tris Dyer (00:42.23)
27. This is 27.
Tris Dyer (00:47.766)
This is Tris. Oh yeah.
We don't do that.
We're just always just ad -libbing with you. I was like, I'll go with it.
J to the esso (00:58.447)
you
Edwin @ Snappic (01:07.779)
We got Jay to the SO that is Jess from the Fireteam squad. He is the creative strategic director at Fireteam. He is the one that we call when things are not going our way on the creative side. You guys are gonna wanna listen to this. He's gonna spill the tea. Tris, kick us off.
J to the esso (01:16.975)
My pleasure
Tris Dyer (01:28.502)
Nice one. Welcome, Jess. Thanks for coming along. I mean, look, easy first question, nice little layup. What creative is working for you right now?
J to the esso (01:36.975)
Easy first question, you say, OK, well, first of all, it's very rare that there's a format that works across clients. Every client is very unique and different. And also, if if there is something that works across clients, you need to be able to execute on it to a high degree across clients, because just because a concept works doesn't mean every execution of that is working. But I will say that something that I was very surprised.
Edwin @ Snappic (02:02.082)
I believe that.
J to the esso (02:04.335)
that has worked for a lot of different clients is ASMR style videos or ads. I don't know if you're familiar with ASMR, are you?
Edwin @ Snappic (02:12.578)
Of course, well, it's secretly yes, publicly no.
J to the esso (02:18.607)
All right. So it's I mean, for people that don't know, it's like videos where it's very auditory and people are like tapping on the microphone or tapping on various things or making very sounds. And it's not it's not direct response. It's not sales or whatever. It's very native style content is what you people normally see in your feeds. But what it does do a really good job is it keeps people engaged because they're they're watching and.
They're listening. It's audio only. And even if you can't like go through the features and benefits, you can show off product. You can show off a good amount of product. And so we found that, um, first of all, I think the algorithm really likes these videos because engagement is high and watch time and dwell time on these videos as high. But for some reason we have found this to be really effective across different clients. So, um, we work with FabFitFun. They're like,
There are a box where a lot of different things come into. It's very easy to do ASMR because like we tap on the box, we open all the things, we squeeze the all the stuff inside. So that kind of makes sense. But we have another client that sells a medical device and ASMR still works for that. And we like tap on the box and it's just for some reason, I think people enjoy ASMR and it's a good way to hire funnel type of content, I think, to get people to just warm up to a brand or a product.
Edwin @ Snappic (03:23.266)
Oh.
Edwin @ Snappic (03:42.754)
And so what are some of the finer details on that ASMR? Like, do they have to have like a sound on icon in the video? Like, what are some of the finer details on this creative?
Tris Dyer (03:42.87)
Yeah. And that's it.
J to the esso (03:53.743)
So the microphone quality is important. The better microphone, the better. I don't think you can just use a straight up iPhone or something like that. The video, the video quality and the lighting does actually go. You do need to match what native AMR style videos look like. And there is a lighting quality to that as well. When you're tapping on stuff, you have to have nice nails.
More interesting nails We found works better. So not me. I chew my nails all the time. I'm not I'm not doing it We just did one with it was actually barbecue pellets. We just made it out for barbecue pellets Yeah, and we're like and we're like tapping on the barbecue and we're running the grill like the utensils across the grill and it's like ting ting ting ting ting it's just a very like satisfying auditory sound and that just
Edwin @ Snappic (04:32.93)
with you, okay?
J to the esso (04:45.807)
puts people in a pleasurable state and maybe they're more receptive to advertising at that point.
Tris Dyer (04:51.158)
Is it a hook that you're starting with the ASMR or are you kind of building into it or is it like, whereabouts is it going? Cause it like, obviously the year has gone by when you design ads with sound off and everything else. This sounds like a new, cause obviously with TikTok and stories, that's the main thing that people have to sound on. So is that kind of why you're designing it like that? And then is that the hook that you're starting with a good ASMR sound?
J to the esso (05:13.806)
So the AMS ASMR is the hook and the meat of the video. Um, we have a tactic that we call a base unit where for each client, we create basically an ad that does all the features that benefits and usps and social proof and stuff like that. And it's about like 45 seconds long. And we append that to every single ad that we do. So we'll do ASMR for 30 seconds or something, and then it will transition into the base unit. And if people have spent 40,
you know, 40 seconds or 30 seconds with an ad, they are kind of invested. And it's almost like you've earned the right to sell them a little bit on the product. And so that's when the base unit comes in and does a little bit more of the direct response style stuff.
Tris Dyer (05:54.902)
Okay, so your design is... Sorry, go on.
Edwin @ Snappic (05:55.106)
And this is generating this. So the ASMR, right? It's normally it's an entertaining thing, normally, typically, but you are dollar to dollar, we are paying the mortgage on this with ASMR.
J to the esso (06:11.822)
Yeah, we have multiple clients where ASMR is the top ad for some reason. Yeah.
Tris Dyer (06:19.254)
So when you have a base that is actually the add, but then the start and the detail on it is where you swap out and that's where your iterations come.
J to the esso (06:23.438)
Mm -hmm.
J to the esso (06:29.391)
And that allows us to have the hook and like the first 20 seconds do a real job of the targeting. It's not just like grabbing people, but the targeting and that type of stuff. So we're finding the right people. And then we always say that like.
If someone watches 30 seconds of an ad and that's all there is like it's like turning the lights off in the bar and telling everyone to go home. Like, why do we need to do that if they're going to sit there and watch more ads? So we do find that like 2 % or 1 % of people will get to the 60 second mark of an ad. It doesn't sound like a lot, but.
Edwin @ Snappic (07:04.066)
That's a lot. That's a lot. Yeah.
J to the esso (07:05.199)
You know, it's hundreds of thousands of people for like a scaling app and it's not it is a lot but those are the buyers like if you've watched 60 seconds of an ad the overlap between those people and the people that are clicking and buying it is probably pretty high.
Edwin @ Snappic (07:10.722)
Yeah.
Edwin @ Snappic (07:16.514)
That is ka -ching. That is dollar dollar dollar.
Tris Dyer (07:20.054)
Sure, for sure. And so when you've got these people in the ad and you're going straight into the actual sales part, that's where you deliver your message. You've got people hooked. They're interested in what you're saying. Barbecue pellets is an easy one. Medical devices, maybe not so much of actually opening the box.
J to the esso (07:38.159)
Right.
Tris Dyer (07:40.534)
Okay, cool. So just, yeah, I mean, looking forward, I mean, you know, we obviously want people to click. We've got people kind of seeing the message and hearing and everything else, but we want people to come to our site. We want people to go and buy. Where do you start getting that, like click now? Stepping away from maybe ASMR and other stuff that's working, what's driving traffic for you across your brands? There's no silver bullet, but maybe one or two.
J to the esso (08:04.785)
I think it's very important to understand the the marketing frontal like Eugene Schwartz is like marketing funnel and look at your ad account and determine where there's operative where there's holes in that particular funnel because a lot of times we'll see ad accounts that are mostly static images and from our point of view static images they can't
They don't have a lot of selling power. People aren't going to listen to them. They might read them, but the selling power they do have works generally on people who are lower in the stages of awareness. They're already on the fence. They've already done their research. They're familiar with the brand or similar brands. And so that's where those work. And if you see an account that's like mostly static, it's like mostly lower fun of people. And so the opportunity there is to do more higher funnel stuff, which is generally video or.
get into more like engaging or content like the ASMR style stuff to refresh that bottom of the funnel. Because a lot of times what you'll see is when it's all static, the more you spend, the frequency will start ramping up until these ads until it's like three or four of us. And you're just like saturating this part of the funnel. And that needs to be refreshed and you need to do it with a different style of content, which is which is a hard because accounts get like stuck in static mode. And if you're not.
If you're not dedicating spend towards video, because people are just like, I just want the ROAS or whatever, and they just keep going back into the static because they try a video and it doesn't work. Well, you do need to like stick with it, you know, and find those winners versus, you know, constantly going back to what works in the like one day click window or something like that.
Tris Dyer (09:46.23)
And do you have a balance of how percentage you're going with video versus or do you just kind of eyeball it and say, well, we need some video in here to be pushing this forward.
Edwin @ Snappic (09:46.85)
and so you're.
J to the esso (09:55.89)
There's not any any hard and fast rules we do have we do have accounts that are mostly static and we have accounts both at scale that are like mostly video as well. So you do try to actively hit both things and dedicate spend to to both sides. It just can't be like totally imbalanced, but I would I'd probably say if it's 90 % one or the other, there's probably issues.
Edwin @ Snappic (10:20.226)
And so you're talking about the funnel. So walk me through your you're looking at an account. It's the first time you looked at it. What benchmarks are you looking for? Thumb stop rate, click through rate. And obviously, the answer is it always depends. But give us give us the categories. Like, let's say you got a fashion girly brand doing under 50 K and then you got a fashion girly brand doing over 100 K. Give us give us the benchmarks that we should be we should be looking at. Well, what is.
J to the esso (10:40.242)
Ahem.
Edwin @ Snappic (10:49.346)
the best in the world getting right now.
J to the esso (10:52.5)
Yeah. So, um, I'm not going to say it depends, but when we're looking at a brand, the first thing we do before we try and get these benchmarks is look at the audience breakdown and who it's being served to. Um, because like old people click a lot, like the click through rate on older, like older people accounts could be 2%, 3%, something like that. And so I don't want to be like, if I look at account, it's like 3%, but it's old people that might just be average, you know, but if,
Edwin @ Snappic (11:04.834)
Okay.
J to the esso (11:21.843)
But younger people click less if it's like Millennials or Gen Z or something and it's 3%. That is insane. You know. So in terms of.
Edwin @ Snappic (11:28.866)
is insane.
Tris Dyer (11:29.11)
Mm -hmm. Yeah. It's kind of kind of who, right? Who's actually clicking and then the other side of it as well is like how far in like, I mean, yes, on TikTok, you can find out how far into the video, but you know, like what's actually causing them to click is the next question. You know.
J to the esso (11:43.828)
Yep. And guys click, guys click much less than than women as well. So I'd probably say super benchmark like a click through rate under one percent. There's is problematic unless it's like. Young guys, but you know what? Under one percent can absolutely and should be improved for sure.
Edwin @ Snappic (12:05.058)
Okay, agree. And then thumbs up rate, what are you looking for with with thumb stop rate? And if if there are different categories, tell us what the benchmarks are in the different categories.
Tris Dyer (12:06.614)
Interesting.
J to the esso (12:15.445)
So generally older people are less their thumbs up rates are a little higher because they're maybe their neurons aren't firing as fast. I don't know. But so they're they're not as scroll happy. But generally we like to see 20 percent as the benchmark, which is good. Under 20 percent, there is improvements. Absolutely. That can be done. Us personally like to be in the 30 percent range. That's when we feel that.
Edwin @ Snappic (12:24.45)
Thank you.
Edwin @ Snappic (12:32.002)
Okay.
J to the esso (12:41.684)
We have a potential winner on our hands. 40 % is possible and you can create ads for that. Above 50 % is also possible, but it's also a sign that you are baiting too much or it's too salacious and the thumb stop is not doing any targeting and it's that can lead to problems as well.
Tris Dyer (13:04.598)
Nice, nice. That makes sense, but again, it all depends on who you're actually targeting and who sees those ads, right? Yeah.
J to the esso (13:10.356)
Yeah, the the click through rate is more variable based off demographics. The thumb stop, because it's only three seconds, is just less. It's less variable. So I definitely aim for like 20 percent or higher across across all groups.
Tris Dyer (13:24.118)
So you're hitting those, right? Let me put you into place. You're hitting those and you're starting to, you're doing a lot of testing and you're finding some real good winners. When do you start tests, stop kind of testing or reduce your testing and start pushing versus are you always testing? Is that something that's kind of part of the mantra? Like, which are you doing? Because obviously you're doing a lot of creative testing, but when does it become too much?
J to the esso (13:45.908)
Yeah, so first of all, you're always testing at all times. It's just part of the process.
Tris Dyer (13:50.07)
Okay, yeah. Glen Gary, Glen Ross, always be testing.
Edwin @ Snappic (13:54.146)
Whoa, wait, are you really? Wait, but then you're never sleeping. It's like, it's a lot of work to always be testing.
J to the esso (14:04.404)
Well, all right, so I'll say this all creative needs to be tested. To a degree, so there's and by tested, I mean, I want to see at least double or triple the expected CPA in spend on an ad unit. So if you're if you're if your CPAs are like $50, I want to see at least 150 bucks on that ad unit before we can say it's a winner or loser.
Edwin @ Snappic (14:07.81)
Okay.
Edwin @ Snappic (14:20.738)
Oh.
Tris Dyer (14:29.27)
Mm -hmm. Makes sense. Makes sense.
Edwin @ Snappic (14:29.314)
Okay. Okay. Okay. Okay. Understood. Understood. Okay.
J to the esso (14:32.759)
Um, we, we do have clients that are, uh, cost cap maxis, uh, everything. And they, so they test where, where there's $4, they put $4 somehow $4 gets $4 and spend behind an ad and it's determined to win or a loser. That's like not what we believe, uh, at all. And I feel like that's a huge, huge mistake, but, um, there's a lot of voices out there that suggest testing that way and God bless them.
Edwin @ Snappic (14:49.538)
Thank you.
Tris Dyer (14:58.806)
So talk us through that testimony. Exactly, God bless them. Just for people who are not that well versed in it. You use the term cost cap maxis. Are we talking people who are all day, all night, cost cap?
Edwin @ Snappic (15:06.914)
Thank you.
J to the esso (15:09.399)
Mm -hmm.
Yes, they just believe in the power of meta to know things that are unknowable, I guess. And so they just lean into it's much algorithmic power as possible.
Tris Dyer (15:26.23)
I hear you, I hear you. Well, good luck to them. That's all I'll say. I mean, I guess, you know, just around this then, I mean, you mentioned there always be testing. Love that, love that idea of, you know, you'll never find the next one unless you're testing, right? So what happens when, you know, it's going hot? You got to test when it's kind of running shit, you got to test. So obviously that, you know, for higher spending accounts, that requires a lot of new creative, right? So you're obviously, you creating it in -house, in yourself, and...
J to the esso (15:41.207)
Exactly.
Tris Dyer (15:54.518)
You know, what's the process behind that? Like how are you doing that versus when you go, hang on, we can't do this amount of creative or the client can't do that in -house. Like what's that process? So loads of questions there.
J to the esso (16:05.399)
So I would probably say the amount of creative can be variable. We have a client they spend over a million a month. We deliver probably 30 creative. It's not like a ridiculous amount of creative per month. And so...
Edwin @ Snappic (16:07.138)
So, hi.
Edwin @ Snappic (16:22.082)
30 completely new creative or like 10 that are three angles each, like 30 completely new units. Okay, okay.
J to the esso (16:25.078)
Yes.
J to the esso (16:29.655)
Yeah, 30 completely new units. It's a good amount, but like there's there are shops where you so you can't you can't have more creative than you can effectively test, I will say. So your your budget, your overall budget and your testing budget will dictate how much creative you can have per month. We have we have clients that can't test a lot. And so they have enough creative to last for like three months or something, you know, to test. And so.
So I think you need to understand like how much creative you do actually need and not be because there's a lot of media buyers who are media buyers really want as much creative to test as possible to get as much chances to get a home run as possible. However, they don't pay for.
The creative it's not on their balance sheet. It's like on our balance sheet. So we need to make sure the creative that we make is good and gets enough tested because if we make something and it costs like a thousand dollars and you spend four dollars behind it and say it's a loser like that's not that's not acceptable. That's not a workable business model for anyone except for the media buyer who's just asking for more and more stuff, you know. So I do think.
Tris Dyer (17:38.262)
Sounds like media buyers suck. They really suck the creative energy out of the room. They're saying, hey, we tested that, it didn't work.
Edwin @ Snappic (17:46.05)
So thank you so much for your support.
J to the esso (17:47.67)
Well, the best accounts have the best relationship between the creative and the media buying team. About half of our clients, we also do the media buying and half of them, we only do creative. And that's fine, as long as there's a very good relationship there and it can work really well. But if there's ideological differences, then it starts to get into challenging territory.
Edwin @ Snappic (18:11.458)
So let's break that down. So the testing, you got to be turning out the creative. So if we brought in, let's say, DDC fashion brand, they're coming to you. What are the first three creative angles that you are you are throwing throw into the plate that you are batter up that you want to that you want to sort of try out? What are the first three ones that you want in the bullpen?
Tris Dyer (18:11.542)
I hear you. I hear you.
J to the esso (18:24.374)
So I'd probably start or at least make sure there's a variety of carousels in there. A lot of fashion is scrolling through until you find a look there. Something that looks cute, you know? The next thing I would do is...
Edwin @ Snappic (18:42.626)
Okay.
Edwin @ Snappic (18:46.146)
Okay.
J to the esso (18:54.102)
It's it feels like a carousel, but it's like native video. So it's you know, you have music and you have someone doing multiple different looks, you know, get ready with me over five days or something. And they're wearing different things so you can you can see all like you just need to get as much product in front of someone to to to spark their interest. Be like, oh, that's cute. I want to learn more. You know, that's that's the only thing you're trying to invoke.
Tris Dyer (19:18.134)
I hear you.
J to the esso (19:18.934)
Um, and then the third one would kind of be like brand specific, but like, how is this brand different than other brands or other products? So, uh, we have a client jambies. They, they sell like, so I'm wearing it now, but it's like super comfortable clothing. And so one of the, one of our top performing ads there is going.
Edwin @ Snappic (19:37.474)
Yeah.
J to the esso (19:43.446)
They make like long they call long jambies. They're kind of like pajamas ish, like house pants or something. So our ad is goes directly against leggings, which every woman knows. And so we're like the ads called like leggings lie. And so the person comes on and it's like you've been sold a lie about leggings. They're not the most comfortable. They're so grippy. Like when have be since when has like tight.
Edwin @ Snappic (19:49.634)
Yeah.
J to the esso (20:07.062)
The same is comfortable like that's not it ladies. It's about being you know, having more space to room for him to breathe etc. And so if you can do like an us versus them type thing in a native way depending on the brand then that could be an ideal going after something everyone knows like lululemon or something like that.
Tris Dyer (20:27.318)
To kind of go after the zeitgeist that people can really hook on to and say, you know, this is kind of what people should be thinking and really kind of challenging the state. Oh, and that makes sense. Makes sense.
J to the esso (20:34.327)
Right. Right. And if you if you can't do that, if you can't make an ad that does an effective articulation of how you're different than the brands in trouble, I would say, because a lot of times when we when we evaluate brands like or we're getting like first potential calls with potential leads, we're like, how are you different? And if they don't have a good answer, there's not much we can do with that. Like we can make.
Edwin @ Snappic (20:48.29)
Yeah.
J to the esso (21:00.791)
the same ads as everyone else. But like if there's not, if there's no juice, if no like brand that doesn't say anything like we can't amplify zero, you know, zero times zero zero. So I think brands do need to do work on what makes them different and articulate that before their ad account gets to like a sizable scale.
Tris Dyer (21:22.39)
I don't think they'll be able to get to a sizeable scale without that. I think that's the meat of what you're trying to say here is you can try and spend a hundred grand, but your CPAs are going to be too high. Overall, people are not going to stick around to see wallpaper, right? You're just paying for Facebook's wallpaper.
J to the esso (21:26.295)
Yeah.
J to the esso (21:34.455)
Well, yeah, and a lot of times brands can scale based off a new trend or a new product, but that that advantage will get eaten away by other brands who are coming along. And all of a sudden, if you're like the eighth creatine brand and you haven't innovated the brand or or how it's different, you won't be able to scale either, you know.
Tris Dyer (21:57.718)
a lot of sense. Makes a lot of sense. So I mean, this is the thing, right? So you've got a couple of brands who are talking, talking around, you know, oh, I've got a creative person in house, a guy with an iPhone starts making stuff. When does it, when does it realistically make sense for to bring in someone like the fire team to start actually, you know, making creative for them, helping them create a strategy? Like, when does it actually start to make sense? Is there a certain number they want to hit? Is there like, what are we talking here?
J to the esso (22:18.295)
Yeah, so I think the first steps are to make sure you're doing all your post -it note ads, all the templates that you can go to, like creative OS and get a bunch of templates for 100 bucks or something like that. Do that. Cover your bases like you don't want us to be making it cost a lot of money for us to slap a post -it note on something. You know, it's not that's not like where.
We shine, so I would probably do all that until you're about maybe and then get some like basic seeding and then get some influencer content and just you don't have to like do a lot of editing, but turn those into ads. And that might be enough to get you to like 30 to 50 K a month or so. And then after that, you will need ads that have more compelling juice to them that.
that go after certain areas of the funnel. And so 50 to 100K is probably when you should start reaching out to a creative partner. Yeah.
Tris Dyer (23:21.046)
Yeah, something special. So the professionals as they would say, it's the kind of main thing. Super. Andren, do you have any other questions?
Edwin @ Snappic (23:28.45)
I'm going to, I think, I think we're close to time. The, the, actually the, this is the, this is what this is one I want. I want to hit. So of course you, you, you guys generate the creative, but let's say you have a brand that they don't have the budget yet to go to you, but they are falling behind in the creative department. They don't have the bandwidth for it. Where are you going to source?
J to the esso (23:52.887)
Mm -hmm.
Edwin @ Snappic (23:58.786)
this creative and what are you doing to make sure that you get what you want out of that source?
J to the esso (24:08.503)
So I would probably say, first of all, like, are you just generally under resourcing creative to begin with? You can't tell me that you're spending $30 ,000 a month on ads and then also can't spend $1 ,000 on a video like just pause your ads for a day, you know, make, you know, save that money and then you can invest that thousand dollars into creative. It might go a long way, you know?
Edwin @ Snappic (24:10.69)
So.
J to the esso (24:37.084)
So like the the bar has really been lowered on the cost of I came from my a creative agency that would make like commercials that would cost like half a million dollars, you know. And so now we're in a world where people are people are like, oh my God, I have to pay a creator like two hundred dollars. Eww. So it's just like I think we need to have a little bit of a perspective shift on how valuable creative can't.
Edwin @ Snappic (24:45.474)
Yeah. Okay.
J to the esso (25:01.308)
It can't simultaneously be the most important thing and also the least resource part of your ad account. You know, those you can't have those two thoughts that that work together. It's either important and you resource it or it's not important and you lower your expectations of of what you can get in and what's important, you know, so.
Edwin @ Snappic (25:18.722)
Okay. But where are you sourcing? But where are you sourcing? So with that said, let's say they say, okay, cool. We'll give you the resources, but we're backlogged. Where are you going?
Tris Dyer (25:19.222)
I hear you, I hear you, that's a very good one.
J to the esso (25:26.619)
Right.
J to the esso (25:32.412)
So if the product is seatable, which means if it's under $50 or something and you can get it out and you can get it out to 20 different people, you have to do some work to find those people, you know, potential people online who that do make good, good creative or, you know, you like their videos and be like.
reach out to them. So it is a manual process which takes time. You can pay someone to do that or you can do it yourself, you know. So if it's seatable, I'd probably start there and get it out to 20 to 50 people. You'll probably get at least five videos that are can be turned into ads pretty simply from that.
Edwin @ Snappic (26:08.802)
Okay, okay. I like that.
Tris Dyer (26:09.238)
I like that. I like that a lot. Well, so Jess, actually something we do now in we go, we ask everybody we're talking to is, you know, how do you how do you find the Foxwell founders? Like how, you know, is it useful to you? What you find useful? All that kind of stuff. So we try to bring this as I said, we're proceeding this podcast out. Obviously, we're going to cut this part out, but we'll see this out with and all the nice stuff that we can talk about with with Foxwell founders. It's such a nice kind of conversation to have. And.
and be able to push that out and obviously show the value. So, yeah, I'm just going to ask you, if you'd be honest, we can edit it. So it's all good. So. OK, so Jess, so tell me, you know, obviously, we, you know, we met through Foxwell's founders group, I suppose. I would love to find out from you. How do you find it? Is it is something you find useful or, you know, is it something that you'd recommend to your friends?
J to the esso (26:44.285)
Oh geez be honest all right all right
J to the esso (27:06.172)
Yeah, so I've been in the fuck for founders forever, and I treat I treat that community as like a tool, like in our tech stack is it is very much a place that we can get answers. Sometimes we get leads from there. It's also like one of the things that you don't know until you're in it is that media buying or being in this space can be like really lonely. And you are like.
If you have like a lot of followers on Twitter like me, it can be less lonely. But when you're starting out, no one is responding to you. No one is answering your questions. You can you can tweet something, but no one's going to get back to you. And you're just not part of that space. And it can be hard to get answers beyond Googling. And those are probably answers that are 18 months old to begin with. So to have a resource where you can go to the Fox will founders and go to any particular channel and ask a question and get same day.
answers from someone who is like so much better than you is it's like the price on that is pretty much incalculable, you know.
Tris Dyer (28:10.742)
I agree with that. Yeah, every time I even ask some questions this week where I'm going, how do I do this? And like five people jump in and it's like, this is what we're doing. So it's amazing. Yeah, I agree with that. Okay. So what we do now is we just say, thanks for thanks for everyone. We say, I'm Triss, I'm Edwin and then we leave it off there. All right. So thanks everyone for joining. There was such a great podcast. It was really great to hear all about Jess's experiences with different creative, how we source creative, what's working, how you actually make something that's working.
Edwin @ Snappic (28:12.45)
Thank you.
Edwin @ Snappic (28:31.01)
here at the center of the conference.
Tris Dyer (28:39.926)
This has been fantastic. So listen, thanks for everyone for listening. I'm been Triss.
Edwin @ Snappic (28:44.13)
I'm Edwin.
Tris Dyer (28:47.574)
I'm gonna say I'm Jess.
J to the esso (28:47.803)
Oh yeah, I'm Jeff.
Tris Dyer (28:51.126)
See you guys in the next one.
Edwin @ Snappic (28:53.346)
See you guys. Wait, Jess.