The Latest in Paid Social

Put your Q4 glasses on, because we're about to go all in on:

💡 The three things you HAVE to get right for Q4 Advertising in 2020

🧑‍💻 Quick account check: All good?

👊 What's been working this Q4 so far

😅 The answer to your BFCM anxiety

☝️ 3 important goals to remember during BFCM

💰 Last-minute BFCM offer ideas

🧐 Meet: Loginhood

📝 The copywriting Masterclass you didn't know you needed

📏 Ready or not, tracking changes are coming

Hello, Q4 our old friend

We're a month into Q4 and things are already 🌀 W I L D 🌀

We thought we'd try to help you out a bit with a blog post, The three things you HAVE to get right for Q4 Advertising in 2020.

At Foxwell Digital, our goal is always to help as many companies and agencies do the absolute best they can with Facebook and Instagram advertising and feel equipped to take on any challenge that’s thrown their way. Our commitment to being here for you in Q4 is no different.

This blog post is to simply give you brief thoughts on what we think will make your ads successful and clients happy heading into the most important time of the year. 🎄

So, what are the three things, you ask? Better click to find out!

Q4 Successes so far

What is working right now you ask? Look no further than Chris' thoughts and the incredible replies that came along with it.

Friendly account check

Do you have these set up and turned 'on' in all of your accounts?

If not, no worries – we wrote this blog post over on our website last month with a step-by-step process of implementing Facebook's Conversions API (CAPI) and Auto Advanced Matching (AAM), as well as how to implement it into your Shopfiy site.

HAPPY READING

A Word From Social Outlier

The rapid decline in stability in Facebook ads manager is putting your Black Friday and Holiday campaigns at risk. Social Outlier’s Connected TV system uses paid traffic from FB and IG to retarget on CTV, expanding your social sales conversations to the powerfully engaging experience of television, all while using your existing social creative assets.

So, right now, Social Outlier offering the Foxwell Digital community a 5% paid commission to media buyers that on total ad spend. To dramatically increase performance for your clients and earn extra income, contact them today.

Jake the Ad Nerd's take on BFCM: The Guide

Jake and Daniel get into some incredible advice in this dispatch. From our end, we really appreciate that they mention that it is important to:

☝️ Have a goal

☝️ Understand that CPMs & Competition will be high. Control the Controllable.

☝️ Don’t only focus on new customer acquisition, increase LTV of existing customers.

So many start the holidays without a goal, so establish one. Don't just hope things will go well. Plan for it.

Also, control what you can. Be realistic about it. And finally, remember to take care of your people. If you've filled funnels early, you may be only talking to those in your galaxy already. Don't be too invested on brand new customers during this time.

Catch the rest of Jake's BFCM Ads Guide in his latest dispatch here.

Last-minute BFCM offer ideas

Zach is a killer marketer and friend. His advice on holiday deals as it relates to Q4 is an important read that you should hop into right away here. (We linked the post to our Q4 FB Ads Group because that's where we saw it, but if you're not in the group, you can catch his Twitter post here. OR if you still want to take the Q4 course and get the FB group for free, head HERE.)

Meet: Loginhood

🧐 Is privacy impacting your Facebook performance? Loginhood put together a fascinating case study showing how Facebook's algorithm may be favoring advertisers that are passing Limited Data Use privacy signals. (Check it out here!)

They've also offered to give a free month of their privacy & LDU management tool for our readers, available as a Shopify app here and for direct installation here.

Copywriting Masterclass, Twitter thread edition

This tweet thread from Good Marketing HQ is an absolute Masterclass in copywriting from Harry's. Take a look because you'll love it.

Selfishly, our favorite re-write was this one:

What was yours? And how can you apply these rewrites and copywriting issues to your own brand(s) and landing pages?

Ready or not, changes are coming to FB Ads Tracking

And you (we) need to be ready.

Do you know Maurice? This guy is not only a great marketer, but a REAL nerd. Here he discusses iOS14 and all the changes that are coming with it.

As he says, they will "fundamentally alter tracking and optimization on Facebook and other paid channels."

It's a doozy of a Twitter thread – take a read. You'll like the way you look after reading it. We guarantee it. 🤓

We're curious...

Anything else that's been on your mind (or haunting your dreams) lately in the advertising space? Shoot us an email, tweet, or comment below, and let's talk! 🦊

Foxwell Digital Download: 3 essential Q4 tactics you need to get right