12 Ideas to Test in Q2 2023
Need some account inspiration for Q2? We polled 450+ of the best advertisers across the world for what’s working right now in their Meta ad accounts to serve you up 12 things to test in your ad accounts in Q2 2023.
If you try them out, let us know!
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12 Ideas to Test in Paid Social Advertising in Q2 2023
Reels & Stories Placements with Strong UGC
ASC+ with Website & Shops (For lower consideration verticals)
If you’re new to ASC, take ~$500-1,000 (or 15-20%) of your current spend (whichever is less) and move it over to testing ASC with a 20-25% cap on existing audiences with your best creatives
Manual placements (based on Breakdown metrics for Placement on Auto Placement ad sets and where delivery can be tightened up or where most conversions are coming from)
Ad copy that touches on saving money, sustainability, or price explanations due to the current nature of the economy
Any types of offers or sales (along the same reasons as #5 about saving money — even if the sale is small or a free gift with purchase that has a small actual value but high perceived value
Split screen comparison creative explaining life without your product and life WITH your product. Test the life before (bad) side of the split screen on the left and the “fix” with your brand on the right
Images with text overlay — get to the point of WHY a potential customer should buy your product right away. No guessing games!
Showing the product in the first 2-4 seconds of a UGC video ad
Klaviyo sync audiences as a 5% and 10% lookalike (in an ABO) — or a CSV audience export if you' aren’t able to auto-sync audience segment exports
Dedicated landing pages specifically curated for ad clickers
Shopping Custom Audience: Shopify Product Catalog Purchasers (180 days) - Facebook Page & Instagram Account & Lookalikes of each audience (We’re seeing success with 3%, 5%, and 8%s right now)
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