13 Common Advertising Mistakes Ad Buyers Make
1. Not using any exclusions on prospecting
2. Not optimizing/checking accounts consistently (depending on the size of the account, this could be daily or weekly)
3. Making changes too frequently (i.e. multiple times per day and before data rolls in to make data-driven decisions)
4. Not having a testing structure or plan for future testing in place
5. No creative testing, inbound creative flow, or creative analysis framework in place
Speaking of creative testing…
Check out this highlight reel from a Foxwell Founders Membership Creative Brainstorming call where we discussed “What to do if UGC isn’t working for your brand.
6. Too few (i.e. 1 ad) or too many (i.e. 20+ ads) per ad set
7. Duplicating the ad set and renaming it, but not changing out the targeted audience (i.e. duplicate audiences with overlap)
8. No catalog/Shops ads (includes DABA, DPA, and Website & Shops placements)
9. Running campaigns for DTC/e-commerce ads on another conversion optimization besides purchase
10. Bad naming conventions
11. Not using dynamic UTMs
12. Over-complicating things too fast - not understanding how to control variables and don't have a plan.
13. They don't have support that's needed in today's world of advertising