A note

It's been wild wide in the world of Facebook advertising. Competition is high and increasing every day. Know that if you're having a tough time, you're not alone. The question becomes what are we going to do about it?

Here at Foxwell Digital, we are looking at all our offers, and asking ourselves the questions we always do.

Is the entire account actually “failing” or just a few ads/audiences?
Have my target audiences seen the same thing on repeat?
Do I need to save money and rebuild or should I introduce new audiences/creative/bidding strategies?

Once we get into these, we start to feel a bit more calm. Then we consider this question: What do we have control of?

Testing
Preparing for Q4
Building more creative assets
Client expectation setting
Kindness to ourselves

FB will continue to hold wild swings. We don’t have control of that. We must accept it and move forward.

Know that we're here to help if you ever have questions. Hit reply and lets talk.

- Andrew and Gracie

The Latest in Paid Social

You’re about to find out about:

🎄 First dibs on our brand-new 2020 Q4 Roadmap Course

✨ Introducing FB Business Suite

🤯 Pro tip: New ideas for LLAs that will blow your mind

👋 Bye-bye, FB 20% rule

🔥 What to do with "off-brand" ads that are performing

📝 Get your Prove-It free trial

📊 Custom metrics and dashboard setup for the win

🖥 FB Business Apps Store in beta testing

💡 Ideas for when performance is down

📉 Cost caps not working? You're not alone.

IT IS HERE.

Get first dibs on (and $30 off of) our NEWEST (literally finalized this morning) Foxwell Digital course - guiding you through the jungle that is Q4 digital ads.

During Q4, you may find yourself asking:

What does success even mean in Q4? We've covered it.

How will Q4 be different this year? Covered

Outlining a winning Q4 game plan? Yes.

Q4 must-haves? Duh.

Examples of successful Q4 campaigns? Absolutely.

Budgeting? Bidding? What if my ads are failing? Yes, yes, and yes.

Included in your purchase is access to the Q4 Helpline Facebook Group, which features all the Foxwell Digital Team, along with some of the most known advertisers in the world. This group can serve as your fail safe in case of last minute questions or concerns.Ready to roll? Us too. See you in class! 😏

Drumroll, please... Entering Facebook Business Suite 👏👏👏

Facebook has begun to roll out Facebook Business Suite, a single place across mobile and desktop for businesses to access the tools they need to thrive across Facebook and Instagram (CAN WE GET AN AMEN?!).

Currently, Business Suite includes tools like posting, messaging, insights and advertising capabilities, improving the experience of managing a business across our apps. For the initial rollout this month, Facebook Business Suite will become available to small businesses that are not currently using Ads Manager for advertising.

To check if you have access Business Suite, log into the Facebook account associated with your business. Then, if you’re eligible, you’ll automatically be redirected to Business Suite when you visit business.facebook.com on desktop.

Read more from Facebook's official blog HERE, AND, if you do have access to it, learn more on how to get going with it HERE.

The LLA that will blow. your. mind.

Okay, maybe it will, maybe it won't, but when we heard our colleague Jason was using this one, we were pretty pumped.

A 5.2X of people who look like those who are going out of their way to bookmark your ad? We may have to try this. 🤑

Goodbye to Facebook's 20% rule

Quite a shocker. Why did Facebook change this? No idea. Is it good news or bad news? Jury is also out on this.

We tend to think it was helpful in keeping out super spammy ads, so not sure why it was modified but perhaps it's time to test, now that it's allowed again.

What really is "off-brand" ???

Dara has the best answer of the day - stating "If it's off brand, why do you think it's working?"

There's a disconnect between brand managers and performance managers. Many times, the economics aren't looked at as one and teams are competing. Find the common ground and assess what's working as a team - then move forward on deciding what's 'on brand.'

Some more good thoughts to complete our point.

Get your Prove It post-purchase survey free trial

Speaking of needing post-purchase surveys ... shout-out once again to our friends at Prove It post-purchase surveys for helping make this email possible, but also for helping out so many Shopify customers with their post-purchase surveys (AND giving you guys a free trial just for being so awesome)

ICYMI, Prove It is an easy-to-use and powerful tool that helps businesses and marketers better understand what channels are driving conversions to their site. Prove It allows you to match the traffic source recorded in Shopify against survey responses to gain a better insight into how your customers are finding you.

All you've gotta do is:

👉 Install Prove It
👉 Set up a survey (attribution or non-attribution)
👉 Watch the data roll in and analyze the results

Wanna hear a success story?

With Prove It, one brand discovered that their analytics tools were only reporting about 15% of revenue to social when over 60% self-reported as finding them on social.

Another brand discovered that their store drove 2-3x more traffic to online sales than they previously realized.

Even better than all this, you can try them out with their free trial, no strings attached. Just tell 'em Andrew Foxwell sent you. (You won't get a bigger discount than free, but maybe you'll get a (virtual) high-five. 😉)

start your free trial

Custom metrics and dashboard setup for the win

Are you even a FB ad buyer if you don't nerd out over an amazing custom dashboard set-up?

Just one word: 😍😍😍😍😍😍

The new Facebook Business App Store in beta

Pretty sure we were all today years old when we learned this.

Check if you have access on FB's new Facebook Business App Store here.

Don't have it? Bummer, some of our team doesn't either – it looks like this is still in beta testing with FB. Fingers crossed they roll it out SOON! 🤞🤞🤞

Cost caps going down, down, down...

Having a hard time lately with cost caps and bid caps? Don't worry - we're all in this together. Try 3-4X your CPA on a bid cap and same for cost cap - that's what seems to be working right now.

Let us know if this helps at all!

We're curious...

Anything else that's been on your mind (or haunting your dreams) lately in the advertising space? Shoot us an email or tweet and let's talk! 🦊

Foxwell Digital Download: Facebook Business Suite, Lookalike Tips, & Creative Custom Metrics