Foxwell Digital Download: Is Remarketing Dead?
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🔎 Key Findings from 27 Recent Ad Account Audits
⚙️ Understanding Event Match Quality
♻️ How We're Remarketing Right Now
💸 When to Scale an Ad Campaign
👥 The Best Top Funnel Audiences Right Now
🕺 9 Strategies for Running Profitable TikTok Ads
📝 Dear Meta: Open Letter from Direct Response Advertisers
As an offering of the Founders Membership, we provide a monthly audit for each member on one of their accounts ... this means that we do a LOT of auditing and therefore, gain LOTS of learnings from them.
We pulled together some of the most common themes and issues we've seen in accounts lately, across millions of dollars in spend, and compiled them all into actionable next steps that you can take when auditing your own accounts and (hopefully) improve performance.
A quick teaser of our favorite tips:
Try to always test proven creative to new audiences and new creative to proven audiences
Make sure conversions are reporting in-platform on FB (even if you have a third-party reporting software, and even if this means using Offline Conversions)
& 15+ other tips 👀
What to Look for When Auditing Ad Accounts 👇
The tech side of Facebook is hard.
We feel you.
That's why we came out with a new Technical Course to help clean up the back side of your Facebook Ads account to make sure everything is buttoned up, AND posted this blog with a sneak peek into Event Match Quality.
While yes, we do want to provide education from our courses, we also want to be as helpful as possible in all of our journies towards 1,000X ROAS. 😉
Check out our latest blog post to learn WTF EMQ is, why it's important, EMQ benchmarks, and how to improve it.
The anti-remarketing movement of 2022
^^ are we being too dramatic with the title of this blog?
Anyways,
To remarket or not to remarket ... that is the question.
We recently had an in-depth conversation on remarketing in the Founders Membership and on Twitter about whether some of the best ad buyers in the world are or are not remarketing.
While there are pros and cons to both, many ad buyers have seen true success and increased performance with combining remarketing and prospecting into the same audiences.
What does this lead us to?
Remarketing and prospecting all in one, big, happy(?), family.
Worth a try? Let us know your findings!
What to do when an ad starts 📈
SCALE TO THE MOON! 🌙
(jk, you gotta be smarter than that)
While every ad buyer will have a different theory on how to scale the budget of a winning ad, ad set, or campaign, there was a recent Twitter thread that we found helpful in deciphering different options and strategies for doing just that.
Some ad buyers will say that you don't want to scale the budget by more than 20% in the same timeframe of your attribution window (i.e. 7 days) so to not reset the learning phase.
One recommendation is to scale same-day if performance is truly there (don't forget to check third-party software like TripleWhale or NorthBeam to ensure success is true). However, be sure to scale the budget early in the day, before 10 or 11 a.m. in the time zone of the ad account so that spend and pacing doesn't ruin your good results.
Read the Founders Membership's take on prospecting audiences year-to-date in 2022. We're talking:
Broad audiences
Large interest audiences
Persona/stacked interest audiences
Lookalike audiences -- the sizes and the seed audiences that are and aren't working
Exclusions
and more
Keep reading 👇
9 Things You NEED to Know to Run TikTok Ads
We recently recorded a Foxwell Founders Membership podcast and discussed a variety of topics, one being how can we, as marketers, be better at TikTok ads, whether we’re a seasoned TikTok ad buyer or a brand-new one.
There were nine takeaways from the podcast that were too good to not share with the world:
Content is KING. You can’t approach organic or paid TikTok without having a creative-first and creative-driven strategy. If the creative isn’t hitting on TikTok, nothing else will, either.
The thumbstop rate has decreased with the rise of TikTok and Instagram Reels because of declining viewer attention spans. What used to be 3 seconds is now as low as one second, or even a few video frames.
We decided it was time to say something.
So we wrote an open letter to Meta.
This is what we, as Direct Response Advertisers, need from them:
Create agency and brand councils of truly diverse businesses, not just the biggest spenders, and really LISTEN
Fess up to technical errors (and their severity) quickly
Have us train your people, or hire people who actually run ads
Fix Facebook and Instagram Shops
Build a real attribution tool and tell us the roadmap
Please share this with your Meta reps, each other and help us spread this message. They need to be better and we have to say something.