4 Things That Will Increase Your Email Open Rates
Need real-time advice that works? Foxwell Digital Membership has the expert guidance you’ve been looking for.
Molly Nutt, founder of Acorn Digital Strategy, discusses her experience in serving e-commerce brands and the importance of email marketing. She emphasizes the need for a comprehensive email strategy and dispels some of the bad advice many brands have been given about email marketing. Molly highlights the 4 essential flows for e-commerce brands before getting into the nitty gritty of what's changed for email marketing with the recent iOS changes.
Key Takeaways:
The importance of having a comprehensive email strategy
The 4 essential flows for e-commerce brands
How recent iOS changes have impacted email marketing
Why email warming and using a branded sending domain are now more important for brands
What you benchmarks for measuring the success of email marketing should include
Why you should be implementing a list cleaning strategy to remove unengaged users from your lists
How you can grow your email list faster by optimizing these specific conversion rates.
How you should be segmenting your email list to send targeted and personalized content
If you'd like to connect with Molly and her team at Acorn Digital Strategy, you can find them here.
If you'd like to learn more about the Founders Community or want to become a member you can do so here.
Full Transcript:
Tris Dyer (00:00.367)
just so you know, like our editors call all this out. So go for it. So keep going. So your service. Yeah, go for it again. Just so we hear.
Molly Nutt (00:03.662)
Okay, cool. Do you want me to start from the beginning?
Okay, totally. So when I started my agency, I started out serving a lot of service providers and primarily with like website copy and email marketing as like add -ons. So we would write sales pages and email funnels and then get into the tech and set up all the funnels. And then we started doing website copy and then started dabbling in like SEO and blogs a little bit. So we were kind of turning into this like Jill of all trades agency for content and copywriting. And then I started working with Ecom brands on accident about two years ago and I completely fell in love. Like I became obsessed with Ecom, especially with all the tech.
and the data capabilities where a Klaviyo agency through and through, I will die on that hill of why Klaviyo is the best. I love it.
Tris Dyer (00:45.923)
That's what we're going to talk about. That's what we're talking about. Yeah, I was gonna say if you change their branding, you're in a world of hurt. They change from the the the three to the flag. Yeah. Anyway.
Edwin @ Snappic (00:46.11)
where's the tattoo? Where's the tattoo? Okay.
Molly Nutt (00:50.638)
I haven't gotten that far yet. It's only been two years. Right? I know, could be dangerous. But yeah, so it's been like two years now that we've been serving a ton of e -comm brands. We've been doing so many projects for them. And we've been working with a lot of newer stage e -commerce brands, which has been really...
Edwin @ Snappic (00:56.478)
UGH
Molly Nutt (01:16.43)
Like a really big passion project of mine of helping these smaller stage, earlier business owners get started on the right foot and being successful from the beginning, right? Like we're getting a lot of new Shopify brands out of using Shopify as their email marketing system and like setting them up in Klaviyo, right? So we're oftentimes one of their first investments so that when they do start running ads, when they do start investing in social and other things like that.
when they're driving traffic to the website, they actually have email marketing set up and so that they can collect subscribers and grow their list from the start. So that's kind of been a, yeah, totally like the basics, getting them set up with all the essential flows and making sure that they feel confident with how email marketing works for their brand. So we've been working with a lot of those smaller stage businesses. And then recently we've been starting to work with like the multimillion dollar brands on their e -comm. So.
Tris Dyer (01:50.927)
basics.
Tris Dyer (01:59.215)
Mm.
Tris Dyer (02:05.903)
Yeah, I'll step up.
Molly Nutt (02:07.662)
Yeah, just a little bit. Yeah. So a lot of learning, a lot of growth, especially I have a small team. There's seven of us total, but only three of us work exclusively with e -comm. So the other half of the agency is still working with service providers. We have some amazing copywriters on staff doing, still working with service providers. So a little fun fact, I'm actually splitting my current Acorn Digital strategy into two agencies. So one agency is going to continue working with the service providers and then I'm going to have a completely separate agency that I'm
Tris Dyer (02:25.295)
That's fantastic.
Molly Nutt (02:37.614)
branding currently, it's going to be called Oaks email studio. Yeah, acorn and Oaks. Yeah. But that's going to be exclusively like solely focused on supporting e -commerce brands. So there's more clarity with our audiences of how we support them in terms of, you know, our marketing that we do as agency. So that hasn't even launched yet. You're getting the early, early sneak peek of what's in the works, but I'm really excited.
Tris Dyer (02:41.199)
little acorns, yay.
Tris Dyer (02:50.351)
Amazing.
Tris Dyer (02:59.343)
Yeah, yeah. We can bring, do you want us to bring it up in the pod or do we, do we, like, I'll let you bring it up if you want, you know, that kind of idea. Up to you, whatever way you want to do it. We don't have to talk about it, but yeah, let's, let's, let's jump into it. That's amazing though.
Molly Nutt (03:05.518)
Yeah. Yeah. Yeah. Yeah.
Edwin @ Snappic (03:12.158)
Wait, one more just quick thing. We bounce a lot and so I will likely have a reaction to things that you said like, I'll be like, whoa, like, no, whatever my reaction is. Don't get thrown off by it. Just keep rolling. Keep rolling and then we'll keep going.
Molly Nutt (03:16.782)
Perfect.
Tris Dyer (03:22.383)
Okay.
Tris Dyer (03:28.687)
Yeah.
Molly Nutt (03:30.83)
Deal.
Tris Dyer (03:33.711)
Yeah, yeah. And the thing is, well, you can curse all you want. Like, it's just, this is a real podcast. Like, it's not, we're adults talking about adult -ish stuff. Like, you know, kids aren't gonna be listening. So, I mean, I'll say adult. If you say adults talking about adult stuff, it sounds dodgy. So, you know, whatever. Okay, cool. So sorry. Founder of Acorn Digital, you know, gives us like a one -line, has worked with. Yeah, yeah.
Molly Nutt (03:41.582)
Ish.
Molly Nutt (03:53.71)
Yeah, one -liner, that's where we started. Founder of Acorn Digital Strategy and Email Marketing and Copywriting Agency for, yeah, you can just leave it at that.
Tris Dyer (04:03.759)
Yeah, do you want to have been running it for five, 10 years?
Molly Nutt (04:06.798)
No, three. I'm a newbie. Yeah, so maybe don't say that that kind of ruins some credibility a little bit
Tris Dyer (04:08.399)
Free. OK, OK, nice. I mean, not really. Been working in email marketing for years and knows a lot about email marketing. It's not a problem. I'm Irish. I can get away with a bit of looseness. OK, cool. All intro and then Ed, I'm going to hit you with the first question. Right. I can set this up. It's my Joe Rogan starting moment here.
Molly Nutt (04:21.358)
Okay. Perfect.
Molly Nutt (04:27.502)
Sounds great.
Molly Nutt (04:33.134)
Ahem.
Tris Dyer (04:34.127)
Hey guys, welcome to the Foxco Founders podcast. This is me, we're going through an awful lot of detail here in email marketing this week. We're so proud to be able to present to you Molly Nutt of Acorn Digital Marketing Strategy. Molly's been doing this for donkey's years. She's been going through the intricate detail about copywriting, looking at all what actually converts when it comes to email marketing. And we're gonna really go through it and understand.
what it is and how your business can learn from this. So Edwin hit us with your first question.
Edwin @ Snappic (05:05.054)
What is the bad advice that people are getting right now about email? What is it? Tell us.
Molly Nutt (05:13.262)
my gosh, you're coming in with a zinger. The bad advice that people are getting. I think I might be in a silo because I'm only hearing the good advice because that's what I'm giving, right? Let me think. The bad advice? I do hear some people saying that email marketing can kind of be like, just send out emails. As long as you're sending out emails, then that's enough, right? Just stay in touch with your audience. Just keep consistent and just send stuff.
Edwin @ Snappic (05:22.174)
Okay.
Molly Nutt (05:40.878)
And that can work to a certain extent and for certain stages of businesses. But once you get to a certain stage of business, you need an email strategy. And so just like designing and coming up with emails on your own with no strategy behind it is not good advice. And I think some business owners think that they could just be investing in ads and like throwing money at ads without having a comprehensive email strategy to back it up. So yeah, let's go with that. That's the bad, bad advice I'm hearing right now.
Tris Dyer (06:03.823)
Okay. Yeah. I like that. I like it a lot. And so, I mean, look, one of the, you know, the, the questions I have, I suppose, looking at this is like, you know, the bad advice comes out from, you know, it happened with media agencies throughout COVID and a lot of people were like, I can do email and, you know, and then same with it, with, with media is like, I could buy media and then set up an agency. But like a lot of the stuff comes out of that. But I mean, I'm sure there's stuff that you're kind of set up your agency to go.
Molly Nutt (06:24.27)
Mm -hmm.
Tris Dyer (06:30.447)
the I want to fight against this advice that what kind of advice would you give to somebody who's starting out fresh? That's what you do at Acorns. You start people people who just starting out off and really kind of getting going. What are the kind of key things that I would start with if I'm starting into email?
Molly Nutt (06:37.486)
Bye.
Molly Nutt (06:44.91)
Yeah, definitely get into the right software is this is a key point. A lot of the early stage founders that are like just getting off of Etsy and building their own Shopify store and they're getting set up in Shopify. Maybe they've done some revenue, but maybe they haven't quite hit six figures yet or maybe they're early six figures, but they're getting going and they have some traction. That is when you need to stop using Shopify as your new marketing software and get into one that is actually going to support your long -term growth. I am a diehard Klaviyo fan. We only work with Klaviyo at our agency.
Edwin @ Snappic (07:12.766)
Okay. Okay.
Molly Nutt (07:15.086)
Yeah, I love Klaviyo.
Tris Dyer (07:16.211)
Hey, Clavio, yeah, OK. I mean, there's loads of them, right? But Clavio is the one you're like, this is it has to work. Why so much? Why Clavio?
Edwin @ Snappic (07:20.862)
Thank you.
Molly Nutt (07:24.462)
You know, there are a lot of great email softwares out there. Like I've had a few clients in Omnisend that like didn't hate it. I, my opinion as an agency owner, especially as a small, we have a small team of people working in e -comm, we can't know every single software perfectly, right? But if we can be the best at knowing one software and how to make it work for any type of brand and know how to optimize Klaviyo accounts, then that's how we're going to be the most dangerous for our clients. So.
It's a little bit more of a personal decision in terms of like what our bandwidth is at the agency and what I want to be known as being the best at Klaviyo rather than being mediocre at a few different platforms. So, and also Klaviyo is just a great platform. Like they really, they got the data, they have all the flows. I mean, the way that you can totally customize the platform for your needs. I'm a big fan of it. Yeah.
Tris Dyer (08:14.543)
It makes a ton of sense. Yeah. And so when you're going into it, I suppose you talked about flows there, you talked about campaigns. I mean, let's go into that in detail. I mean, if I'm, you know, I'm an e -commerce agency, I'm an e -commerce company and I'm setting up, you know, I've just started making a few sales and so on. What am I setting up? You're talking about flows there? What are we talking about there?
Molly Nutt (08:20.558)
Yeah.
Molly Nutt (08:29.55)
Mm.
Yeah, yeah, you got to set up the four essential flows. That's part of every package that we offer for newer brands. The four essentials.
Tris Dyer (08:38.351)
Hey, okay.
Edwin @ Snappic (08:40.126)
Or central flows. Do we have a t shirt? Are they written in stone?
Molly Nutt (08:43.054)
We should we should right feel like a bandana might be good Maybe a sweatband Yeah, the four essential flows are especially for those newer stage businesses that haven't gotten into a platform like Clavio yet Or maybe they got into the platform, but then they started using it and they're like, holy shit. This is way too much I don't know what I'm doing. That's when they call us, right?
Tris Dyer (08:43.151)
That's the t -shirt we need for essential flows.
Edwin @ Snappic (08:48.318)
The company swag. Whoa. Whoa. That would be wild. Okay. Okay.
Edwin @ Snappic (09:05.502)
Definitely. Okay. Yeah.
Molly Nutt (09:07.15)
Because it is it's a lot of tech to figure out then a lot of strategy to know so the four essential flows are your welcome flow absolutely necessary for every single brand your post purchase flow that is also absolutely necessary to nurture customers and increase customer lifetime value and then the low -hanging fruit browse abandon and abandon cart absolutely non -negotiables for brands so those are the four that are mandatory if any if any company wants to work with us and wants us to set up their flows those are like
you cannot get one of those off of the package. If you don't wanna do all four, then we're doing none. But then.
Tris Dyer (09:39.382)
you're not really approaching it the right way if you're not doing all four really. You're trying to be cheap about it.
Molly Nutt (09:42.318)
Exactly. And you're, yeah, you're trying to be cheap about it. And you're not thinking about long -term strategy and long -term growth, right? Because investing in these four flows truly is an investment that you will see a return on investment on. As long as you're doing the other top of funnel marketing strategies, as long as you're driving traffic to your website and your company is growing in some capacity, these are going to be successful flows for you that you will your money back on the investment. And that's the conversation that I'm having with a lot of the smaller brands that are like, you know, I'm not making like...
Tris Dyer (09:49.295)
Mmm.
Molly Nutt (10:10.638)
Millions yet? Like do I really need this? It's like yes you do because if you want to be making millions this is how you make the millions. It's how you set up your business for long -term growth. So yeah, that's the four essential flows.
Tris Dyer (10:19.983)
So talk specifically about some of these flows, like how long are they? So just horror story here. I bought something before COVID, now BC, right? It was a while ago and I'm still getting there. Thank you for buying from us. By the way, we've got this. How many? That was four years ago. How long until I, because, and this wasn't, the AOV on this was probably about 150 bucks. Like it wasn't massive, but you know.
Molly Nutt (10:24.686)
Mm -hmm.
Molly Nutt (10:28.846)
Okay.
Tris Dyer (10:47.087)
When do you stop or how long is too much or how long? Let's talk about thank you flow just specifically, like how long you thanking this person for.
Molly Nutt (10:47.31)
Wow.
Molly Nutt (10:55.694)
Yeah, not for years. Yeah, that's for sure. I think there's a few ways that brands can approach the post purchase experience, especially on the type of the business that they have. So there's a post purchase flow, which is normally just a few emails. You're thanking them for the purchase. And depending on how you want to use Klaviyo versus Shopify, maybe Shopify is still sending those transactional emails of like your order is confirmed, your order has been shipped. Those type of messages are still safe to stay in Shopify.
Tris Dyer (10:57.615)
You
Molly Nutt (11:23.086)
but you wanna make sure that you're sending a personalized heartfelt thank you from the founder, right? That goes a long way. And then also we wanna be asking them for their review. And so that can be set up in the actual post purchase flow or it can be set up in another flow, but making sure that the flows are talking to each other in terms of timing. So you wanna be asking them to leave a review. If you're using SMS, you can also send a follow -up via SMS. If they haven't left a review yet in a few days and you wanna kind of give them another nudge.
Tris Dyer (11:28.431)
That's nice.
Molly Nutt (11:51.342)
And you can also incentivize them to leave a review, especially for growing brands that are starting off, we need to build social trust or social proof and increase trust and reviews are a great way to do that. So you can even incentivize with a discount off the next purchase or dollar off the next purchase. So that's all part of the post purchase experience. And then depending on the type of product that you're selling, we can send refill request reminders, right? So let's say you have a skincare company that their product runs out on an average of 30 days, then
Tris Dyer (12:06.127)
makes sense.
Molly Nutt (12:20.238)
If you have a subscription model, that's great. And they can get into the subscription and you can invite them to join that subscription if they've enjoyed their purchase. But if you don't have a subscription model, you can send them an email at day 25 being like, Hey, you're likely running out soon. Place your order here. And you can even send another reminder with an incentive afterwards. Incentives are a separate conversation of like how, how much do you want to discount your, your products? And do you want to be known for discounts? Well, you can talk, we'll table that, talk about that later.
Tris Dyer (12:44.815)
Mmm.
Molly Nutt (12:49.07)
And then also, if they don't purchase in that refill reminder, you'd probably want to set up a win back flow of some sort, right? So how can you win that customer back and get them back into your world? Because that's one of the main goals of email marketing is not only getting people to be the first time customer, right? But repeat customers and retention is huge in email marketing. So the win back flow is designed to
win customers back and get them back into your world. And so those are more like reminding them about the value of the products, reminding them of why other people love them. If they left a positive review, you can remind them why they loved it too. So that is depending on the brand, normally like 60 to 90 days after the first purchase, not three years after COVID Tris, that is crazy that someone's still sending you emails that long, right?
Tris Dyer (13:33.871)
That's it. That's a bit far. That's a bit far. I think I've fallen into some other trap. I think I keep going, clicking back in and getting more emails. Not too sure. Not too sure.
Molly Nutt (13:41.626)
Yeah, the trick around that is to delete the emails because then you'll likely be entered into like a sunset flow of sorts and then have your contacts suppressed in the email software. Yeah.
Tris Dyer (13:51.951)
That'll do it. That'll do it. So actually you mentioned there about like deleting emails and kind of going out. Like, I mean, you know, there's, there's all sorts of stuff that goes going on in the background. I mean, obviously since COVID has been happening and iOS is hurt, media buyers a lot, email marketing, you're not escaping that. Something happened with the iOS, right?
Molly Nutt (13:57.582)
Yeah.
Molly Nutt (14:03.598)
Yeah.
Molly Nutt (14:10.461)
Yeah, iOS changed twice. The first change I think really impacted more so the ads folks, right? Of like tracking pixels and being able to retarget. I'm no ads expert. I have amazing ads friends that can probably speak more on that one. But the second update is where things kind of started getting dicey for email because of Apple's privacy policies that they set in place.
we're now not able to track whether or not someone with an Apple email address, essentially, if they open the email or not. And so now we're having to kind of shift the way that we're looking at data. And instead of tracking and paying so much attention to open rates, we need to be looking more at click rates and conversion rates with List Health, because there is a setting in Klaviyo and I'm sure many other email softwares that you can either exclude.
the Apple email addresses from your open rate data or include it, but when it's included, it marks them all as read and as opened. Yeah, so it inflates those open rates like crazy. And so you can pull data of like, okay, how many Apple emails am I sending to? Is it like a negligible amount? If so, you can probably include it and keep it as opens and it might only fluff your open rates up by a few percent points, which at the end of the day, isn't a huge deal. But if you're going to exclude them, you can't...
Edwin @ Snappic (15:07.55)
This is fire.
Tris Dyer (15:13.199)
so the art is real.
Edwin @ Snappic (15:14.942)
Yeah.
Molly Nutt (15:35.406)
be cleaning your email list based on open rates. You need to make sure that if you're gonna be doing list cleaning tactics to make sure that you're keeping a healthy email list size and that you're only emailing people that are engaged, you likely wanna be cleaning and scrubbing your email list based on click rates rather than as much open rates. So I don't know, it didn't...
Tris Dyer (15:40.367)
Hmm.
Tris Dyer (15:53.451)
Right. Can you still see clicks after iOS? You can still see people, like even if they're Apple emails, you can still see what people are clicking. Okay, so that's not too bad. That's, that's.
Edwin @ Snappic (15:55.438)
So, my question is this.
Molly Nutt (16:01.134)
Mm -hmm, yeah. Mm -hmm. Yeah, I like it. Mm -hmm.
Edwin @ Snappic (16:03.934)
And and our clicks like because so in the service world, a lot of people have actually fully turned off click tracking. Right. And and and yeah, bro, it's crazy. And so and they've they've started doing a bunch of crazy stuff with deliverability with like Bimi and whatnot. And so in the Ecom world, is it the same is are there wild things that you have to sort of implement now, especially with all the demark stuff that happened recently?
Molly Nutt (16:12.27)
Mmm.
Edwin @ Snappic (16:32.798)
Like, tell me more about that.
Molly Nutt (16:34.798)
Yeah, the DMARC changes that happened, gosh, I think it was like February 1st or something like that this year. It honestly wasn't a huge deal for brands that were doing it right already. It was really only a big deal for people that were sending from like Gmail email addresses or didn't have their DNS settings connected. At least that's what I experienced with my clients. Maybe other people have horror stories. I did just have a horror story come across my desk this week where someone, this was a service -based business, they were using a platform called Flowdesk.
and they were emailing people from, they were emailing 30 ,000 subscribers from a Gmail email address. And then when February came and they had to set up a branded domain email address, right, like hard stop, so bad. So they just got a branded domain and started using it in February. But when you set up a branded domain, you have to do account warming. You have to do account warming. And they immediately started blasting.
Tris Dyer (17:09.903)
you
Molly Nutt (17:30.702)
30 ,000 subscribers with this new branded domain and their open rates went from like 60 % to 8 % and they've been at that 8 % since February. So now their domain reputation is insane, insanely bad. So now I'm like, okay, we can either try to slowly rewarm that domain and like try to recover it or we just need to create a new sending domain for you entirely.
Edwin @ Snappic (17:55.422)
New sending domain. 100%.
Tris Dyer (17:56.111)
start a new domain. So let's just talk about that real quick. Like there's so many different things you just mentioned there that like I know a little bit enough to be dangerous, but I would have done that, right? So talk to me. So first of all, demarking. So I can't use Gmail. I can't use anything like that anymore. That's just gone.
Molly Nutt (18:13.454)
I mean, it's always been bad practice, right? To like send, no, especially, I mean, from like, from a marketing perspective, you shouldn't be sending company marketing emails from an at gmail .com account, right? Like that's just, I mean, not to like throw shade at anyone that's doing it and didn't know any better. Now you know better and you can do better and no shade your way at all. But.
Tris Dyer (18:15.599)
Okay, it shouldn't be doing this. Yeah.
Edwin @ Snappic (18:17.886)
Thank you.
Tris Dyer (18:26.671)
www .gmail .com
Mm -hmm. OK.
Molly Nutt (18:37.102)
You want to be really careful because that's how you end up in spam and once you're in spam It's a lot harder to get out of spam and that's yeah, it's really it's really tough But yeah, you want to make sure that you're using a branded sending domain depending on your Depending on how many? Exactly Yeah, yeah
Edwin @ Snappic (18:37.63)
Thank you.
Tris Dyer (18:43.183)
Getting out of it, yeah.
Makes sense?
Tris Dyer (18:52.111)
So that would be like at webtopia .co or something like that rather than that Gmail. Okay. Okay. And so even if I have my branded domain in a Google workspace, I can still use because it's branded, it's different. It just looked at it different. Okay. And so then secondly, then you mentioned that about email warming. What's this? What like, cause this is people who don't know about email don't know about email warming. So what is it?
Molly Nutt (19:03.95)
Mm -hmm, exactly.
Molly Nutt (19:13.774)
Mm -hmm. Yeah, email, it's essentially called account warming. And platforms like Klaviyo, and I'm sure other platforms as well, kind of give you, there's a ton of support documents. If you're new at this and you want to get a step -by -step, just type in account warming klaviyo and you'll get step -by -step help, or send me a message, happy to help too. But it's essentially warming up that domain to build trust in platforms like Gmail, Yahoo, Apple, MSN, all the email platforms.
Tris Dyer (19:24.175)
Mm.
Molly Nutt (19:38.798)
So instead of just taking your branded domain and starting to send to, let's say you have 10 ,000 subscribers on your email list, you first want to send to the most engaged 200 subscribers, your first email. And then you send to 400 subscribers in your next email, and then maybe 1 ,000, and then maybe 4 ,000. And you're slowly warming up the account, and you're starting with sending to only your most engaged contacts because...
If you're sending to most of your engaged contacts, your open rates, your clicked rates, even your conversion rates are gonna be the highest. And that is like your credibility with platforms like Gmail when you're hitting their inbox. So you wanna make sure that you're starting out with really, really high open and engagement rates. And then six, eight weeks, you can start sending to your full email list again and going from there. Mm -hmm.
Edwin @ Snappic (20:26.302)
Okay. Is Bimmy a big thing now with e -commerce stuff? Or Bimmy? Is Bimmy a big thing now or not so much?
Tris Dyer (20:26.319)
Okay, okay, that's interesting.
Molly Nutt (20:30.894)
Is what? Sorry.
I haven't used it. Yeah, I haven't used it. Maybe folks that are working with like 10, 20, $50 million brands might have a different opinion, but you know, I'm working with more so earlier stage up to like 7 million is what we have right now in our account.
Tris Dyer (20:35.471)
What's the meaning?
Tris Dyer (20:48.591)
What's Bimmy, Edwin? What's it do?
Edwin @ Snappic (20:50.078)
Bimmy, we'll cut this part out. But Bimmy is basically, you should actually try it with some of your brands. So on the service side thing, so for sure that brand that mocked themselves up, it needs to be a new sending domain, 100%. Bimmy is just a DNS record that it's kind of bullshit, but what it is,
Molly Nutt (21:05.486)
Yeah.
Molly Nutt (21:11.95)
Mmm.
Edwin @ Snappic (21:18.366)
is it tells the receiving registrar that you have a registered trademark. Because the only way you get a BIMI record is that you have to upload like a trademarked file. It's like a POC file or it's some like very particular file that you could only get if you have a trademark of some sort. And so
shows that like, hey, this isn't coming from like Joe Nobody, this is coming from someone that spent their time to actually get a trademark. And so, and trust you should never send from Webtopia, like the actual domain, don't ever do that. I would save you from that.
Tris Dyer (21:54.543)
I'm not. No, yeah, yeah, no. It's it's it's called I think I think my Academy Award -winning acting is doing fantastic. Thank you. Thank you very much, though. I appreciate the point out. OK, let's get back into that. I love that. That's pretty cool. So I'll ask the next one. So, you know, you talked about open rates being fluffed up a little bit and then click through rates. People don't necessarily look at that a huge amount anymore. What benchmarks am I looking at when it comes to email marketing? Am I looking at revenue? Am I looking at me? Like what?
Edwin @ Snappic (22:03.262)
I'm sorry.
Anyway.
Tris Dyer (22:24.079)
What am I looking at when it comes to is my email marketing working?
Molly Nutt (22:27.47)
Mm -hmm, yeah, a ton of different things, honestly. We're looking at...
percent of revenue coming from email marketing, depending on if it's a solely e -comm brand, you know, direct to consumer, or if they have, we work with some brands that also have some brick and mortar storefronts. So percentages can vary. But generally you're looking at like 30 to 50 % of revenue coming from email marketing is amazing, right? We want to be seeing that. If it's something lower and you're just doing e -comm and you don't have any other channels like a brick and mortar store, then you probably want to be.
Tris Dyer (22:34.959)
Okay.
Molly Nutt (22:58.126)
doing more with your email and setting up more flows or creating a stronger strategy. So that's one rate, one data point you should be looking at. Also, like conversion rates for emails is also huge. Conversion rates are tricky and revenue per recipient is another one that's tricky. I can't just give like a blanket answer because it really is different based on industry, based on list size, based on your time of year. It's always going to be fluctuating, but like generally speaking, conversion rates like one to 3 % can be healthy. And then generally speaking, the revenue per recipient could be like 10 %
to a dollar revenue per recipient, but again it's really dependent on what you're selling, what the product product value is that you're selling at time of year, all those things. Mm -hmm. Yeah.
Tris Dyer (23:32.367)
Hmm.
Yeah. Yeah. And AOV will come into that as well. And you mentioned list size as well, like cleaning of the list, like, you know, a couple of times a week, couple times a month. Like how often am I cleaning my list to go and get rid of people who aren't engaged? Or is that an ongoing thing?
Molly Nutt (23:48.11)
Yeah.
ongoing thing. Yeah, there's a few ways to approach it. I mean, we often do it like once a quarter at the end of the quarter. That can be a little bit aggressive. Sometimes people do every six months. But what you can also do is kind of automate that process through something called a sunset flow. And so your sunset flow is an automated flow that you can set up that is triggered by an unengagement like a contact being more unengaged. So let's say you can set up a filter in that flow that says, you know, people enter this this flow when they
haven't clicked an email in the past 90 days. And then if they haven't clicked an email in the 90 days, they enter that flow and they get like, hey, we haven't heard from you in a while. Like click here to blah, blah, blah. Like whatever you want to offer. You can even offer an incentive if you wanted to get them back to be a repeat customer. And so if they don't engage in that flow at the end of the flow, you suppress their contact. So it's essentially like a last ditch effort of like, Hey, do you want to come back? Like here's where you throw the kitchen sink at them. Like remember how amazing we are. Here's a discount. Like everything that you
Tris Dyer (24:31.567)
Hmm.
Molly Nutt (24:49.456)
can do to get them back in your world. And then if they don't engage, that's when you suppress the contact. So that's also a way to automate list cleaning.
Tris Dyer (24:54.223)
you're like no I hear you yeah that's pretty good
Edwin @ Snappic (24:57.918)
And then, so we've talked about a lot about flows and about suppressing things on that's on the operational side, on the list building side of actually growing the list. Tell me, tell me more about that.
Molly Nutt (25:10.67)
Mm -hmm. Yeah, this is when it's fun to partner with the ads teams for sure I always tell especially the newer founders that we work with that are you know, maybe hitting six figures to like half a million that The bigger your list the bigger your wallet like you need to be focusing on growing your list all the time
Tris Dyer (25:27.663)
Another t -shirt, the bigger your lace, the bigger your wallet.
Molly Nutt (25:31.31)
All the phrases. But it's so true. And so list growth should be a huge priority for every brand of every size, really. So that's another benchmark that you can be looking at is your pop -up and opt -in form conversion rates. We want to be sitting between 3 % and 5%, 3 % being the low, 5 % being like, you're doing good. Anything above 5%, you should be throwing yourself a party because you've got a great incentive. People are joining your list.
Tris Dyer (25:53.967)
Is that conversion people signing up or conversion rate from people who have signed up and bought? Okay, right. So three to five percent of people who sign up, it's who come to your site should be signing up through your pop -up. Okay. Okay. That's a good bit of tidbit.
Molly Nutt (25:58.99)
people signing up.
Molly Nutt (26:05.486)
Exactly, yeah.
Yeah. And so with that pop -up, a great way to keep improving that data is through A -B testing your pop -up forms, making sure that you always have an A -B test going, whether that's A -B testing different incentive offers, like dollars off, percent off, free shipping, add -ons, things like that. But also A -B testing, once you have like a winner of that offer, A -B testing copy and design and timing of the pop -up. All of those things are different things that you can test to continue to optimize.
Tris Dyer (26:17.743)
Mm -hmm.
Molly Nutt (26:40.231)
But back to your original question, how people are growing the list, email marketing really is a middle of funnel channel for marketing. So the top of funnel adds organic social, SEO, driving traffic to the website. That is where it really is really important. And we can't be growing unless we have that top of funnel activity. So yeah.
Tris Dyer (27:02.063)
sense make a lot of sense
Edwin @ Snappic (27:03.006)
Then with the pop up with the with the pop up collects, like what have you seen move the needle the most or what are the tests that you're like, hey, like you should be running these three tests. And then that takes you 80 percent of the way there.
Molly Nutt (27:05.774)
Mm -hmm.
Molly Nutt (27:18.03)
Yeah.
First thing to always test is the offer, right? Some people, some audiences are more incentivized by a bigger percentage off while some audiences might be incentivized by a bigger dollar amount off a purchase of, you know, $100 or more. So getting clarity on like what your audience is most incentivized by in terms of a discount can be a great first step. And then once you have the winner there, you can of course continue to refine or create customized pop -ups based on the time of year.
Edwin @ Snappic (27:22.43)
Okay.
Molly Nutt (27:49.744)
Like are you running a special offer during a holiday and the only way that they can get that huge discount is by joining your list that should be articulated in that pop -up and Have the welcome flow be delivering that discount, right? So that's where it kind of gets fun where you can partner with ads teams And create more of like a comprehensive strategy because if the ad striving traffic to the website and maybe the ads Showcasing like 15 % off site wide and then they land on the website and it's like but wait you can get 20 %
25 % off if you join the email list or an extra 10 % off if you join SMS, then that's where we can really get more email conversions too and that's where it gets pretty fun.
Tris Dyer (28:29.751)
And so we're talking a lot about flows here and like automation flows and stuff like that, which is one half of email marketing. But then there's the other side, which is, you know, the proactive stuff, they're emailing your list and so on. Talk to us about like a typical, say, say I'm a couple million dollar a year econ brand that I'm actually I'm driving a lot of traffic to my site and I'm I want to email these people on a semi regular basis. What am I talking to them about, say in Q3?
Molly Nutt (28:33.71)
Mm -hmm.
Molly Nutt (28:58.69)
Are you saying like how often we should be emailing them or like content?
Tris Dyer (29:00.975)
How often, what should you be talking about? Like all that kind of stuff. Like, get away from flows a bit. I mean, flows are fantastic, but it sounds like I'll be going, there's four key flows that I'll be setting up. But what am I doing when it comes to kind of campaigns?
Molly Nutt (29:04.558)
Yeah.
Mm -hmm. Mm -hmm.
Molly Nutt (29:12.078)
Mm -hmm.
Yeah, great question. Really individualized by the type of brand and what they have coming up in their campaign schedules. If they're doing a few million a year, they probably should be sending two to three emails a week. But that doesn't mean you're sending email blasts to your full list two to three times a week. That is very clear.
Tris Dyer (29:31.823)
So I was gonna say that sounds like a lot to like say 30 ,000 people. That's a lot of emails
Molly Nutt (29:36.59)
Yeah.
Edwin @ Snappic (29:36.738)
Copywriting. Okay, so what are these two to three? Like, what like when they're not when you say they're not email blasts, what are they?
Molly Nutt (29:45.518)
They are
Segmented lists of people that you are sending to based on their purchasing behavior or based on their website engagement behavior So let's say you have a product line. Let's say you have ten products in your product Let's just choose a skincare brand And they opted into your email list because you gave them a quiz and the quiz you were able to filter by if they have dry skin oily skin Combination skin if they're acne prone, whatever right so now we know about our audience very clearly what they're struggling with and what they want So maybe the first email that you send in the week is
Edwin @ Snappic (29:48.478)
or?
Edwin @ Snappic (30:10.33)
Sure.
Molly Nutt (30:17.904)
targeting people that have oily and acne prone skin and you're targeting them with a certain product that's new to your product line that you know that they'll love, right? So you can be more specific with your messaging, talking to the right person at the right time with the right message.
that could be one email that week. And then the next email that week, maybe it's sending to a larger list and it's a more generalized message. Maybe you're showcasing UGC or the reviews that you got the past week to keep building that trust. And you can exclude the people that received that first email, right? But you can send to this broader list of more generalized message and have it be more of a generalized promotion, a more generalized call to action. So you can always have these segmentation strategies so you can stay.
in the lane of what your subscriber actually wants to be purchasing and what you know about them, right? That's not to say you should always be segmenting. You can send these email blasts because you don't always want to assume that the person with oily skin now doesn't have dry skin because the season changed, right? Like we don't want to always assume things about them. We want to give them the opportunity to purchase through your entire product line. But using the segmentation strategies, one, really helps engagement and your engagement rates because you're sending the people the right message at the right time.
Edwin @ Snappic (31:24.574)
Yeah.
Molly Nutt (31:29.102)
Yeah, that's something that I think a lot of business owners miss out on.
Edwin @ Snappic (31:32.478)
So tell me some effective segmentation strategies for let's say fashion and apparel brands, right? So we talked a little about skincare. Let's talk about fashion and apparel. Tell me some like effective segmentation strategies that you've seen work.
Molly Nutt (31:37.806)
Mm -hmm.
Mm -hmm.
Molly Nutt (31:45.582)
Mm -hmm. Yeah. Let me think about it. The few that we do is based on a buying behavior, right? So it could be if you could target by...
seasonality of like when they purchase last too. So maybe you can segment by customers that tend to purchase like once a season and they're like refreshing their wardrobe once a season. So you can target based on that based on purchasing behavior. You could target based on, this would get more into the automation like cross sells, but let's say they bought like a top in their last order and you're sending them the thank you emails. You can then send dynamic content in the automations being like these bottoms are commonly paired with this top like purchase here. Yeah, so you can do a lot.
Tris Dyer (32:25.455)
Molly Nutt (32:28.016)
a lot of cool dynamic content blocks, especially in platforms like Klaviyo. I'm sure other ones do too. But dynamic content targeting can be really helpful for cross -cells and up -cells too.
Tris Dyer (32:37.199)
Interesting, interesting. And do they go before this shipment happens or is it like a week later, like you got this nice top, these pants will go with it or something like that.
Molly Nutt (32:42.798)
Mm -hmm.
Yeah, it depends on how they want, how the brand wants to work. An easy way to get it in the shipment is instead moving that to an abandoned cart or browse abandoned flow and getting them to add to the cart before they complete the purchase. And then depending on, you know, how the company is doing packaging and like their timing, then you could have it be an add on before it's shipped. We haven't done that with any brands. I don't know the technicality of how that would work like on the logistics side of the business. But we've done like, I'm sure. Right.
Tris Dyer (33:10.095)
Nightmare. Nightmare, that's how it works. Yeah, yeah, it creates a lot of headaches. It creates a lot of headaches.
Molly Nutt (33:14.414)
I'm sure. Yeah, we tend to include it as like a, like for your next order type incentive. And then also in the abandoned carton, browse abandoned.
Tris Dyer (33:21.391)
Yeah.
Tris Dyer (33:24.847)
Easy, easy. So, I mean, look, I think this has been fantastic so far. There's some really, really good nuggets of wisdom in there. And just one of the things that I really want to know is kind of, you know, we've got, say I'm a brand and I've got everything down. I've got my flows going on. I've got my campaigns going on. What are some of the things you've seen, say in the last few weeks, a few months that you're kind of like, wow, that's, you know, that's something new in 2024. That's something that, you know, we're starting to see brands just really not having done as ABC.
Like you know, but it's kind of new stuff that people are doing because email marketing is a tough one to kind of innovate in right because you've got Email you got there But then is it kind of how they pair SMS with email or is it something where it's kind of different? Specific offers or whatever is there something that you're saying that maybe you know for I'm talking Black Friday now because you know It's couple weeks couple months away now. We're gonna get ready to go So what kind of stuff can I prepare myself for to go? Okay, this is gonna be the best q4 ever
Molly Nutt (34:02.446)
Yeah.
Molly Nutt (34:17.902)
Yeah.
Molly Nutt (34:24.686)
Yeah, well now is the time to be A -B testing the crap out of your account, honestly, before Black Friday comes. So A -B testing subject lines, content, timing, segmentation, offers, time delays in your flows, like now is the time to test the crap out of everything so you can figure out what's gonna work the best for you come Black Friday holiday season, right? But in terms of like what's new, I feel like right now plain text emails are having a moment.
Tris Dyer (34:29.103)
Hmm.
Edwin @ Snappic (34:48.83)
I'm just like, what do you want?
Molly Nutt (34:53.998)
I still haven't officially decided how I feel about them, but they've been working in some of our accounts, especially if you're sending like a really personalized message from the founder of the brand. And it's just like, it looks like it's showing up as a Gmail message of like someone just emailed you like non -branded, like just typed out message. They're definitely having a moment. I'm seeing more and more brands doing it and we've been testing it out with pretty good results. So it could be integrated into a post purchase
Tris Dyer (34:54.351)
Same day.
Tris Dyer (35:00.687)
Okay.
Edwin @ Snappic (35:01.853)
So I hope that if you could still leave this message out, we're gonna have a little bit of a rest.
Molly Nutt (35:23.904)
flow of like a, hey we saw you you purchased recently, I'm the founder, thanks so much. You can share a little bit of your story and like the values behind the company. But also it can be a campaign with like literally hyperlinked to products in an email, which again I still don't know how I feel about it. I like love graphic design and the emails we design are...
Tris Dyer (35:33.487)
amazing.
Molly Nutt (35:44.462)
a huge point of pride for my team. They look really pretty. So going to Plain Text is a digger to the heart a little bit, but if they're working, they're working, right?
Tris Dyer (35:54.895)
Hey, it's good copywriting. It's the art of great copywriting.
Edwin @ Snappic (35:56.054)
What are the results? What are the numbers that you're seeing? What's the lift that you're seeing off that?
Molly Nutt (35:57.87)
You
Molly Nutt (36:02.062)
gosh, I don't have the numbers top of mind right now, but I do remember being shocked when I saw the results. Being like, holy cow, okay, the click rate is what really blew my mind of like people clicking on a hyperlinked text rather than like a beautiful CTA button and a beautifully designed email. I don't remember the exact number off the top of my head. It was a few months ago that we sent the last campaign for a brand that had plain text, but it must have been above 5 % if it made me be like, whoa, this is kind of weird.
Tris Dyer (36:25.007)
makes a ton of sense.
Yeah, yeah. And so how's SMS kind of linking in with that? Like, because email, right, I got my email and get a ton of email and like, like some of it goes into updates and all the rest, that kind of stuff. But like SMS, if I get a text to my phone, it would want to be good. So how are you dealing, how are you handling that versus email marketing? You're not doing it nearly as much. Is it like a special offer? What are we talking there?
Edwin @ Snappic (36:30.558)
a lot.
Molly Nutt (36:51.182)
Yeah, not nearly as much special offers for sure. I think where a lot of brands can be going wrong with SMS is having it be just like a duplicate of what they're sending an email, right? Like if you're sending a, we just launched this product and you're sending that over email and then you're also sending, we just launched this product over SMS. You're giving your SMS community no incentive to continue to be there and be engaged, right? Like I always say your email list should feel like the VIPs of your
Tris Dyer (37:03.791)
Hmm
Molly Nutt (37:21.136)
You should be treating them like they are the most important people. They're getting early access. They're getting exclusive deals. Like you are nurturing them with making them feel so incredibly special. And with SMS, you have to take that to the next level, which is sometimes hard for brands to figure out of like, how do I make them feel even? Yeah, like how do I make them feel even more special? How can I give them even more? But you have to be creative with ways that you're sending content to your SMS list because like I said, if you're just rinsing, repeating an email strategy over to your SMS strategy, people are going to get unengaged.
Tris Dyer (37:35.503)
The best friend.
Tris Dyer (37:49.903)
Hmm.
Molly Nutt (37:51.056)
and you're not going to see the revenue that you want to be.
Tris Dyer (37:53.327)
So what kind of SMS strategies do work? Like are we talking, like I said, the advice I was given there was like, special offers or whatever, but is it like, you know, pre -orders? Is it like previews? Like, you know, it's like, we have this sale come up in 24 hours, because you're in the SMS, you're getting it like 24 hours in advance. Yeah.
Molly Nutt (38:04.142)
Mm -hmm.
Molly Nutt (38:10.286)
Exactly, exactly, you nailed it. Yeah, early access to things, exclusive looks. We've even seen some brands turning their website on password protection and then sending the website password. Yeah, yeah. -huh, yeah. I have...
Edwin @ Snappic (38:23.71)
Yeah.
Tris Dyer (38:23.726)
We'll text you the password. Yes.
Edwin @ Snappic (38:26.878)
a little text with a password. wow! Okay, that's the twist I have not seen.
Molly Nutt (38:33.806)
I know right I haven't seen it yet. I like I haven't done it. I haven't implemented it I saw another brand do it and was like I'm putting this in my back pocket like that could be a really cool way to make people feel like they are on the inside scoop of your brand
Tris Dyer (38:46.607)
Mm -hmm. I love that. I'm just trying to think how I can use that now in the, you know, come out at the fourth weekend straight off the bat was one that we could definitely use it, but I think a bunch more between now and then. Nice, nice. I love that. And so the other side of it as well is have you seen any clangers? Have you seen any like horror stories? You mentioned there about that person sending from a Gmail. Are there other ones similar to that that you've seen in the last few weeks that, or even months that it wears like, that's bad.
Molly Nutt (38:53.614)
yeah.
Molly Nutt (38:57.838)
-huh.
Molly Nutt (39:17.326)
That one was honestly the worst one that I've seen in a while. When the February changes happened with the DNS records and everything, there were a lot of people freaking out and a lot of people that didn't know what they were doing. And it negatively impacted their deliverability. So since then, I really haven't seen anything absolutely insane happen, but I know a lot of brands were really impacted by that because, I mean, you start talking like DMARC records and SPF records and DNS.
Tris Dyer (39:20.943)
Yeah.
Tris Dyer (39:33.391)
Hmm.
Tris Dyer (39:39.919)
Mm -hmm.
Molly Nutt (39:47.28)
and like go to your domain and find this and add this. It gets overwhelming for people that, I mean even for me, I'm not a tech wizard, like I know enough to do all of these things, but you know, for an e -comm brand owner that's doing all this by themselves and they're dealing with everything else in their business, I don't blame them that they like freaked out when they heard about all these things they didn't know what to do. I wouldn't either if I were them.
Tris Dyer (40:09.199)
I'd say, I'd say, I'd say for sure. Yeah. He's kind of like, well, my whole business come down this one. Yeah. I hear you. Yeah. Do you have any questions? I don't know anymore with the natural.
Molly Nutt (40:15.022)
Yeah.
Edwin @ Snappic (40:21.278)
I think,
Tris Dyer (40:26.287)
I have to apologize, Molly. We're at the end of a long recording day. We go through this. But basically the idea here is because we have obviously we run agencies ourselves. So we're trying to do that and making sure that we're doing the part. But like this has been really energizing. It's like it's so good to go through and like listen to like to be honest, some of the some of the podcasts we talk about, and this is not bagging anyone, but we go through and we're like, OK, I know that. And we talk about stuff we know I'm learning here.
Edwin @ Snappic (40:30.366)
Yeah, I think
Molly Nutt (40:30.382)
Tris Dyer (40:54.479)
learning any of this stuff. So I'm going to keep it all by the way. I knew it all. Yeah, exactly. Yeah. Sorry. That's no problem.
Molly Nutt (40:54.798)
good. good.
You're the expert! That makes me feel really good, thank you.
Edwin @ Snappic (41:05.89)
I think I have one. So tell me like what is something that store owners need to know? Like what is something you just you want to shout from the rooftop? They need to know this.
Molly Nutt (41:20.174)
You need email marketing strategy to be successful.
Tris Dyer (41:23.494)
wow, okay. You reckon you won't be successful without an email marketing strategy.
Molly Nutt (41:28.558)
I think long term your brand will hurt if you don't have an email marketing strategy, right? Of course you can still make money and be successful, but can you make more money and be more successful if you have email marketing set up? Heck yes. And I think also what I would want, what I do a lot of educating on...
I also run, I don't think I mentioned this, I run an in -person networking community for female founders in the greater Seattle area called the CEO Society. And so I do a lot of like education around how the marketing funnel works at a high level, right? Cause I think if you're not in the marketing world, it can get a little confusing of like how all of these things work together and like how they come together and how all the systems are talking. So I think setting the foundation for, for brand owners, especially if they're newer of like how the funnel works, like
ads and social can be great top of funnel. You get them into your funnel, you nurture them through email, they become customers, you work on a retention strategy through email, and like having a general understanding of how all of these things interplay together and how you can bring in ads for retargeting. Like I think just having a high level understanding of how everything can function together gives a lot more confidence to brand owners of like how they're spending their money and where they're spending their money and how it all works together. So those would be the two things that I would leave you with.
Tris Dyer (42:44.527)
Yeah, that's really good.
Edwin @ Snappic (42:46.622)
You have one more question. What do you say to brand owners when let's say they do a new release, right? They send out the email blast. And of course, the ad spend is also blasting. Right. And the email says it's brought in X amount of dollars. And then the ad said, we've brought in X amount of dollars. But those two numbers don't jive with each other. Right. Like it's overreporting or like something's just not. Well, what do you say in that situation?
Molly Nutt (42:46.984)
Yeah.
Molly Nutt (42:52.238)
Mm.
Molly Nutt (43:16.462)
It is data reporting is like the bane of my existence because Clavio data is always always like competing against Shopify data and Shopify data is competing with Google Analytics data. Like you are never going to find the exact perfect number. A few brands that we're working with are considering bringing on platforms like Triple Whale for more accurate data reporting. You guys might know more about like the bigger, bigger brands that are using things like that. But I will say looking at trends for email.
can sometimes be more impactful than looking at a siloed data point, right? So if you're comparing Klaviyo performance over a quarter compared to what Shopify says Klaviyo performance is over a quarter, you can normally see bigger trends. Now, if we're talking about a specific launch and like a specific moment in time, it's gonna be nuanced. Like it's gonna be tough to say what's what. I always tend to say trust the platform that is giving you the data, right?
say like trust what Klaviyo is reporting because their attribution models are set in stone versus trusting like what Shopify is reporting Klaviyo is doing because sometimes data can get lost in that in that movement and I'm sure the same goes with ads I'm sure you guys struggle with that all the time of like what different platforms are reporting where it's so hard so yeah I'd be curious what you guys do with ads
Tris Dyer (44:32.799)
yeah.
Tris Dyer (44:38.703)
We have a similar saying to you, a t -shirt saying to you is like, don't look how the sausage is made. Just focus on sausage. It's so easy to get stuck in the, these guys say we had $100, these guys say we $150, and all of a sudden it's like, well, I've been left with 50, so where's the rest of it? Where's it all coming from? I don't know, but yeah. You could spend your life at that, or you could focus on being a good marketer and giving a good message in.
Molly Nutt (44:46.574)
I like it.
Edwin @ Snappic (44:46.878)
It's true.
Molly Nutt (44:55.182)
Mm -hmm.
Molly Nutt (44:59.758)
Yep.
Tris Dyer (45:06.639)
across there, go to simplify message across the board and give a reason to buy. We've talked to creative agencies, we've talked to CRO experts and they're talking about having a good message the whole way down. Sounds like emails are very similar structures. So yeah, thanks so much for that. It's been fantastic. So Molly, what we do now is we just do a little outro. So Edwin's gonna do an outro. He'll introduce himself. I was gonna say like, I'm Edwin, I'm Tris and you say I'm Molly and then we'll just be out and we're good. He comes quick with it though.
Molly Nutt (45:19.054)
Yeah, exactly.
Edwin @ Snappic (45:35.422)
Yeah, like I dropped quite quick just as a heads up. All right, guys, we just had an amazing conversation with Molly Nutt from Acorns. We learned about the four essential flows. Guys, get it printed on your T -shirt, tattoo it on your body. You need it. I'm Edwin.
Molly Nutt (45:38.414)
Okay.
Tris Dyer (45:38.479)
You
Tris Dyer (45:53.775)
Ha ha.
I'm Tris. Nice to meet you. See you guys next time. Bye bye.
Molly Nutt (45:57.838)
I'm Molly.
Edwin @ Snappic (45:58.91)
We'll see you on the next one.