How should I break down my advertising budget? Here’s a question that ad buyers find themselves asking other ad buyers multiple times per year… even multiple times per week, and maybe even multiple times per day. You’re not alone.

To trust Facebook Ad Manager Analytics or Google UTM Analytics … that is the question. One of our Foxwell Founders Member posed the below question about discrepancies between Facebook reporting and Google reporting, and which one to trust and use for decisions to scale (or not to scale).

You've seen the ads. The ones that claim there are these platforms that can save you by retaining all of your customer data so you can know, more accurately, what marketing efforts really drove the needle forward.

We recently reviewed a massive piece of content put out by a wonderful and smart company in our space and wanted to mention that while it does include some awesome nuggets that every ad buyer should know, it also brings out some pieces of advice aren’t necessarily best practices across the board (to us).

A lot has changed with the Neighborhood Ad Center (Nextdoor’s self service ad platform) since the last time we posted about it and started running client ads through it. As it becomes more important to diversify paid marketing efforts, we wanted to quickly highlight some of the most impactful updates on the Neighborhood Ad Center.

Social proofing = having lots of comments, likes, and shares on an ad. Did you know you can make the same ad, with the same comments/likes/shares show up in all the campaigns and ad sets you want so that each ad isn’t its own separate ad with different engagement? It’s a SUPER common question, and if you’ve reached this blog, you’re not alone.

It’s rough out there in the Facebook ads land. Not all accounts are bad, but we continue to see instability, inconsistency, rollercoaster ups and downs, and a bigger range of what is and isn’t working across different accounts.

We recently created a soft metrics dashboard in Facebook reporting to help us transition from our old faithful reporting dashboard to one that has more trusted data.

We’ve heard a LOT of questions lately on MER. If you have questions, you’re not alone.

Whether you're a seasoned veteran in Facebook and Instagram ads, or you just spent your first $50 in-platform, no amount of expertise remedies attribution data (or the lack thereof) right now.

Recently, a respected (and hilarious) media buyer told me this in response to my question "how do you explain to a client why switching to MER (marketing efficiency ratio) /Blended ROAS is necessary? “

Have you heard? Instagram Reels Ads are now rolled out globally, but it’s a slow adoption so far. We’ve now been testing Reels ads for just over a month in some accounts and have some early learnings to share.

Everything we thought we knew about digital advertising, and more specifically on Facebook and Instagram over the last 10 years has changed over the course of the last month. However, just because the landscape is changing doesn't mean we can't learn, change, and evolve with it, and come out stronger on the other side.

On June 29, Shopify Unite announced upcoming changes to the platform that mostly are centered around its infrastructure, tooling, and technologies. While some may hear ‘Shopify conference’ and think that’s as nerdy as it gets, ad buyers, brand/shop owners, and marketers alike are all eyes and ears right now. 👀👂

In findings from our own accounts, conversations with ad buyers from around the globe, and some information shared from our Facebook account rep, the best things to do right now as ad buyers are…