Mary Foxwell Mary Foxwell

The Top 2 Ways to Remarket Your Ads in Q4 2021

We posted a video screenshare of a walkthrough of remarketing from one of our Foxwell Digital accounts recently in the Foxwell Founders Membership, and since it got such a positive response, we wanted to share some of the best parts of it with you.

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Daphne Karagianis Daphne Karagianis

Facebook Ads Budgeting During BFCM

How should I break down my advertising budget? Here’s a question that ad buyers find themselves asking other ad buyers multiple times per year… even multiple times per week, and maybe even multiple times per day. You’re not alone.

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Daphne Karagianis Daphne Karagianis

Facebook Ads Manager Reporting vs. Google Analytics UTM Reporting

To trust Facebook Ad Manager Analytics or Google UTM Analytics … that is the question. One of our Foxwell Founders Member posed the below question about discrepancies between Facebook reporting and Google reporting, and which one to trust and use for decisions to scale (or not to scale).

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Daphne Karagianis Daphne Karagianis

OPINION: Common FB Advertising Advice That We Disagree With

We recently reviewed a massive piece of content put out by a wonderful and smart company in our space and wanted to mention that while it does include some awesome nuggets that every ad buyer should know, it also brings out some pieces of advice aren’t necessarily best practices across the board (to us).

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Daphne Karagianis Daphne Karagianis

Nextdoor Advertising Key Updates

A lot has changed with the Neighborhood Ad Center (Nextdoor’s self service ad platform) since the last time we posted about it and started running client ads through it. As it becomes more important to diversify paid marketing efforts, we wanted to quickly highlight some of the most impactful updates on the Neighborhood Ad Center.

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Daphne Karagianis Daphne Karagianis

How to Social Proof your Facebook Ads

Social proofing = having lots of comments, likes, and shares on an ad. Did you know you can make the same ad, with the same comments/likes/shares show up in all the campaigns and ad sets you want so that each ad isn’t its own separate ad with different engagement? It’s a SUPER common question, and if you’ve reached this blog, you’re not alone.

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Daphne Karagianis Daphne Karagianis

What's working in Facebook Ads: August 2021

It’s rough out there in the Facebook ads land. Not all accounts are bad, but we continue to see instability, inconsistency, rollercoaster ups and downs, and a bigger range of what is and isn’t working across different accounts.

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Daphne Karagianis Daphne Karagianis

6 steps to get started with UTMs on Facebook ads

Whether you're a seasoned veteran in Facebook and Instagram ads, or you just spent your first $50 in-platform, no amount of expertise remedies attribution data (or the lack thereof) right now.

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Daphne Karagianis Daphne Karagianis

Why you need to pivot to MER (aka blended ROAS)

Recently, a respected (and hilarious) media buyer told me this in response to my question "how do you explain to a client why switching to MER (marketing efficiency ratio) /Blended ROAS is necessary? “

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Daphne Karagianis Daphne Karagianis

Instagram Reels Ads: Early Insights

Have you heard? Instagram Reels Ads are now rolled out globally, but it’s a slow adoption so far. We’ve now been testing Reels ads for just over a month in some accounts and have some early learnings to share.

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