It’s currently mid-February, 2021, and Facebook Ads as we knew them from 2020 and before are now a thing of the past. 2021 has brought us iOS14, mandated domain verification, CAPI … am we missing anything?

Let’s be frank, there is a LOT happening in the Facebook Ad Buying industry as a whole right now. We realize that while many of these changes relate to one another, there are some differences between them and it’s getting a bit confusing. Our aim with this blog is to bring about some clarity and explain how these changes fit together.

I feel like we had the strangest year last year in 2020. Things were hot, (like really hot) then they cooled and a bunch of stuff broke but we still sold a lot for our clients.

In this week’s Foxwell Digital Download, we cover: iOS14 and Facebook Ad Optimization Guide, 7 Day Click Ads Manager Reporting Customizing Tips, Our Guide to Sandbox Testing, Social Outlier’s new role, and the Foxwell Digital Job Listing.

We recently had a conversation with a client this week who was trying to report on ROAS, ROMI (return on marketing investment), and a few other metrics, but due to the iOS14 attribution changes within Facebook Ads Manager, our client wasn’t able to see the dashboard view they have always seen in the past.

Over the last few weeks, we’ve had multiple asks from colleagues regarding how we are optimizing your ads with the iOS14 data loss. If you’ve found yourself with less data, data showing up in a weird way or not at all, or it just looking at bit off, you are not alone.

In this week’s Foxwell Digital Download, we provide even more answers to what is to come for Facebook advertising because of the privacy changes in Apple’s iOS14.

You’ve got questions about Apple’s iOS14 and how these changes will affect digital advertising, and we’ve got answers to further clarify what is to come in early 2021.

We caught up with Disruptive Digital’s Maurice Rahmey to talk through a split test he tweeted about on ROAS versus overall revenue in regard to customer acquisition costs to learn more about how he ran the test, why he did it, and what the results proved.

No doubt you’ve heard about the changes with iOS14 and what it does to Facebook advertising. We found two (really good) resources that we feel sum up this whole deal so far. The first is from our colleague Maurice Rahmey and the second comes from Digiday’s Confessions of a Media buyer.

In this week’s Foxwell Digital Download, we provide a quick take on iOS14 + Facebook and what it all means, plus give you some resources for ad buying in our friends Dara and Christian.

In this webinar, we help you understand: How your 2020 BFCM data stacks up compared to 2018/2019, How to find your customers who may have left and how to reengage with them, How to see what is working to acquire customers vs. what is working to retain them, How many email opens it actually takes convert a customer, and if Facebook & Google are still the primary drivers of traffic given rising CPMs.

In this week’s Foxwell Digital Download, we cover: what your customers are really thinking, what worked during Black Friday/Cyber Monday, more Q4 ad ideas, delayed attribution, budgeting, and more.

We were able to catch up with and learn from Prove It Post-Purchase Survey’s Jeremiah Prummer during Q4 and are pumped to be able to share with you all of the insights he gave us about their Shopify app! Watch the video, or read the interview below.

If your Black Friday/Cyber Monday ads aren’t performing like you had hoped, you can still pivot to make this weekend a profitable one. Check out our 20 things you can do to improve your Black Friday/Cyber Monday performance right now.