In this week’s Foxwell Digital Download, we provide a quick take on iOS14 + Facebook and what it all means, plus give you some resources for ad buying in our friends Dara and Christian.

In this webinar, we help you understand: How your 2020 BFCM data stacks up compared to 2018/2019, How to find your customers who may have left and how to reengage with them, How to see what is working to acquire customers vs. what is working to retain them, How many email opens it actually takes convert a customer, and if Facebook & Google are still the primary drivers of traffic given rising CPMs.

In this week’s Foxwell Digital Download, we cover: what your customers are really thinking, what worked during Black Friday/Cyber Monday, more Q4 ad ideas, delayed attribution, budgeting, and more.

We were able to catch up with and learn from Prove It Post-Purchase Survey’s Jeremiah Prummer during Q4 and are pumped to be able to share with you all of the insights he gave us about their Shopify app! Watch the video, or read the interview below.

If your Black Friday/Cyber Monday ads aren’t performing like you had hoped, you can still pivot to make this weekend a profitable one. Check out our 20 things you can do to improve your Black Friday/Cyber Monday performance right now.

In this week’s Foxwell Digital Download, we cover: auto-advanced matching, last-minute optimizations for Black Friday/Cyber Monday, what to do when your ROAS is declining, and more.

As Facebook’s Conversions API (CAPI) begins to play a bigger and bigger role in 2021 and 2022, Facebook’s Auto-Advanced Matching (AAM) is creating all the buzz and plenty of questions to accompany it. In this blog, we define AAM and explain how it is affecting your audiences and ads, and what to do with it moving forward.

We were psyched to be able to catch up with marketing and paid advertising guru Akvile DeFazio via Zoom to chat about all things Q4 in 2020. Watch the video, or read the interview below.

At Foxwell Digital, our goal is always to help as many companies and agencies do the absolute best they can with Facebook and Instagram advertising and feel equipped to take on any challenge that’s thrown their way. Our commitment to being here for you in Q4 is no different.

In this week’s Foxwell Digital Download, we cover: everything else you need to know about CAPI (Part 2), how to revamp your Q4 ad performance, thinking like a FB auditor, Social Outlier, FB bans, and our take on the ‘agencies vs. freelance’ conversation.

Since releasing our wildly popular blog post on CAPI last week, we’ve received a few questions from organizations big and small (seriously, MASSIVE companies have the same questions as little companies like ours). We thought it’d be helpful to clear a few things up in regards to not only CAPI, but also for Facebook Events Manager and how it interacts with the pixel … and, well, all that jazz. Ready?

This is a devastating blow for social advertising platforms as they depend heavily on first- and third-party cookies to be able to attribute purchases made on advertisers’ sites to the ads served on their platforms. Let's dive in shall we?